The first thing you have to know is what is your brand. This is how you connect your business or site with the world. Something that can be identified.
Since the best place to start is always at the beginning, let’s kick things off by tackling the question what exactly is brand identity?
The terms “brand,” “branding,” and “brand identity” are sometimes treated as interchangeable, but that’s not the case.
Brand is the perception of the company in the eyes of the world.
Branding involves the marketing practice of actively shaping a distinctive brand.
Brand identity is the collection of all brand elements that the company creates to portray the right image of itself to the consumer.