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Feedback is always a good thing. It doesn’t matter where you are or what you are doing; you will always want to hear that you’re good at something or even be constructively criticized. This can refer to your love life, friendships, or job, which are all important aspects of our lives that we want to improve. But today, we will be talking about feedback regarding your website. Why? Well, because the only person who can fully see and improve the downsides of your website is you.

What are web analysis tools, and how to use them?

Two women working together

To keep it simple, web analytics is all the data regarding your website. It can be anything from how many page views you got to how well you sold your products. The options are endless with web analysis tools. The information that these tools give us is amazing. Through it, you can exactly see where the problems are on your website (i.e., checkout button not working, slow loading times, etc.), where most of your customers or visitors are from, etc.

You can then use this data to your advantage. For example, when you see that most of your customers are from a particular country. The next thing you would do is advertising; in other words, you would target people from that country even more because you know that is profitable.

Once you learn how to use these tools and understand the different types of metrics, everything else will fall into its place.

With that said, now, we will present to you the top 5 web analysis tools you can use to monitor and improve your website!

The best web analysis tools

1. Screpy


Screpy is an amazing SEO and analytics tool that we recommend to everybody. It has everything you need in one place. It lets you see important metrics and switch from one website to another and see its metrics. It makes sure that your website is top-notch and running at its greatest capacity.

With Screpy, you can see your page speed and make use of tools like the W3C Validator and Google Rank Checker. Plus, you can do uptime monitoring and an SEO audit without ever leaving the website.

The best thing about this tool is that you can see everything, all the different metrics, and immediately know which things you can fix and optimize.

Its price is $55, and trust us when we say that it is worth every penny.

2. Google Analytics

Google Analytics

Google Analytics is a great tool for everyone trying to upgrade or start with web development. It is really simple and straightforward to use; plus, it is really helpful. It offers a lot of data for its users, such as audience insights, traffic data, and other general things. Keep in mind, it offers many tools for a free analytics tool, and besides that, it is from Google.

On the other hand, it also has the premium Google Analytics 360 version. Its prices are custom, depending on what you want or need. Of course, this version has a lot more to offer.

Some of the benefits are enhanced functionality resulting in data freshness. It is a lot more data-driven and has technical support.

If you decide to go with either the free version or the premium one, believe us, you will not regret it!

3. Clicky


One of the more underrated analysis tools, in our opinion, is Clicky. It is a great platform that has a lot to offer, especially if you are on a budget. It costs from $9.99 to $19.99, depending on what you want from your plan.

With Clicky, you will be able to track visitor behavior (how much time did they spend on your website, where the visitors are from, etc.), bounce rates, uptime, and a lot of other things.

If you are not sure about this tool, it also offers a free plan with all of the basic metrics but only up to 3,000 visitors on a website. If you want, you can check it out, and maybe you’ll like it.

4. Matomo


Matomo, formerly known as Piwik, is a premium tool. Its most basic plan costs $20 per month for up to 50,000 monthly visitors. It is simple to use and has a lot of features that other analytics tools also have. With it, you can see keyword searches, track data about your audience, etc.

Many people think that its dashboard can be kind of hard to maneuver, but some people enjoy it.

One of its more popular features is called “row evolution”, which lets you put your cursor over any event, link, etc., and see detailed data history from specific periods. You can also put these rows side by side and compare them to see why some aspects of your website are doing better or worse than others. Doing this gives you insight into what to fix or optimize on your website so it can function better.

5. Open Web Analytics

Open Web Analytics

Last but not least, Open Web Analytics is a completely free tool. Before using it, you will need to install it, but do not worry; there are plenty of tutorials on how to do that.

The different aspects of your website that you can see here are live site tracking, referrals, audience data, etc.

This tool has a special feature that shows where on your website a visitor clicks. It is helpful because, when you know this, you can readjust things to be the way they should have been in the first place.

The tool is a bit more technical than the other tools on this list, but it is definitely worth your time!


Using any analysis tool can look intimidating, especially if it has different metrics all in one place. Some of these tools are simplified as much as possible, while some show all of the data in one place. It is up to you to decide which one you are going with.

Once you get the idea of how everything works, using any tool will be a piece of cake. The main thing you should pay attention to is what you can do to optimize your site. That is one of the main points of these tools. To help you make your website better and more pleasant for your visitors.

Which one of these tools will you be using? We would like to know your opinion on them in the comments!

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