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We recommend MailChimp for beginners, those who have a few contacts and those who don’t necessarily need transactional emails. It is an all-in-one solution for email marketing and informative reporting. The wonderful thing about it is that free users can get a lot from this tool. You can get the basic automation for free, you can get nice templates and the ability to tag and segment. You will have access to 7 different marketing channels, and overall, you’ll get a lot for free. If you are willing to pay, however, you’ll get even more options like testing and other advanced features. 

There are also several limitations that may cause you to reconsider using this tool. The most important limitation is the price. It becomes increasingly more expensive to use it the more contacts you have. To some, the cost may be acceptable, as they can get a good return on their investment, to others, however, this may turn out to be too expensive. Lastly, while we say that it’s an all-in-one solution for email marketing, we can’t say as much when it comes to transactional emails. 

We love to use this tool, and we highly recommend it. Though especially good for freelancers and small businesses, we also think that it will benefit larger organizations with lots of contacts. 

Website: https://mailchimp.com/

Function: Email management and marketing. 

Alternatives: ActiveCampagin, ConvertKit, GetResponse, MailerLite

Pricing: Prices vary, depending on the number of contacts, and they have a calculator on their website. Up to 2000 contacts free. 500 contacts – $9.99/mo. 200,000 contacts – $1,099/mo