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Social media has become a crucial part of promoting your business, blog, or website. With 1 billion people using Instagram every month, the platform’s power is being seen now more than ever. It joins Facebook and Youtube as one of the most popular social platforms in 2020.

With so many people investing time and energy into their Instagram accounts, be it business or personal, wouldn’t it be great to have an Instagram feed embedded directly into your WordPress website? Not only will you benefit from a new method of content curation but you will also increase social engagement and thus, increase your number of followers.

We’ve scoured through countless plugins, to find the best free and premium Instagram plugins for WordPress. We’ve paid special attention to the ease of installation and use, customizability, and most important of all, customer support.

With most of these plugins, you will be able to easily embed your photo feeds absolutely anywhere on your website – from your sidebar to your footer. While the free versions will work for most users, upgrading to Pro versions or Premium plugins will give you many more options when displaying your feeds. Examples include filtering of content, displaying tagged photos, or photos with specific hashtags and location-based photos among others.

Here’s our pick of the best Instagram plugins for 2020 – no matter what your budget is.

1. Smash Balloon Social Photo Feed

Formerly Instagram Feed.

Smash Balloon Social Photo Feed Banner

With over 1 million active installations, Smash Balloon’s Social Photo Feeds is one of the most popular Instagram plugins on the WordPress directory.

The easy-to-use plugin is simple to configure and completely responsive on any device. It allows you to display feeds from any non-private Instagram account in customizable and beautifully designed clean displays. You can set up multiple feeds to be displayed on any post or page using a shortcode or the handy block found directly in your block editor – no coding required.

The free version comes with a lot of customization options to help you display your photos the way you want them. You can add a header to your feed and sort your photos chronologically or in random order. The plugin also features the “Load More” option and “Follow on Instagram” button which will surely contribute to more followers.

The Pro version gives you the option to display posts by hashtag and display photos and videos in a popup lightbox. Additional appearance options include carousel, masonry, and highlight layouts. For further social proof, the Pro version also allows you to display the comments and likes for every photo in your feed. If you’re interested in moderating your feed, then we definitely recommend that you invest in the Pro version. It allows you to block posts by certain users and filter by hashtag or word. You can now also create shoppable Instagram feeds for your business.

To top it all, they have great customer support and update the plugin regularly, so rest assured that their team will assist you with any query.

2. 10Web Social Photo Feed

Formerly Instagram Feed WD

10Web Social Photo Feed

If you’re looking for a user and SEO-friendly solution to bring multiple Instagram feeds to your website – opt for 10Web Social Photo Feed. This plugin is ideal for bloggers who are looking to display their feed or multiple feeds on their website. It is fully responsive which means that your photos will be perfectly displayed on any device.

The free version allows you to display photos from your account and a single hashtag. It also gives you the option of choosing between Thumbnail and Image Browser layouts, as well as image sorting options.

The Pro version, of course, comes with a lot more features. Layout styles include Masonry and Blog style. The plugin also gives you the option to display image metadata which is a great way to gain social proof. Moreover, it allows you to display composite feeds of user accounts and hashtags with fully customizable themes and lightbox transition effects.

The plugin’s pro version features conditional filtering option, which allows you to display filtered feeds with the preferred condition type (username, hashtag, mention, description, Instagram media link), filter logic (hide or display posts), and source of filtering. You can even add social sharing buttons to allow your readers to easily share your photos to any social media platform.

3. WPZOOM Social Feed Widget

Formerly Instagram Widget by WPZOOM.

The WPZOOM Social Feed Widget provides you with a WordPress widget that you can then place on anywhere on any page or post in your website.

This free widget does not have any pro or premium features, however, it comes with plenty of customization options. Choose between a full-width widget area to display a banner of photos across your page, or 1, 2, or 3 column layout which mimics Instagram’s interface. As with most plugins, you can choose the number of photos to be displayed, their size and spacing, as well as whether or not to display a “View on Instagram” button. Once you set your options, your feed can then be displayed in your sidebar, footer or header, or directly into a specific page or post.

You can now also use this plugin to display posts from any Instagram account, even if it’s not your own!

4. Enjoy Plugin for Instagram


The Enjoy Plugin is a simple plugin that lets you display your Instagram feed using a widget or shortcode.

The free version now lets you display Instagram feeds for both Personal and Business accounts as well as feeds tagged with Instagram hashtags both private and public. Users can choose between Carousel and Grid layouts with a number of customization options and effects as well as widgets for sidebars. The plugin is completely responsive and optimized for mobile devices.

One distinct feature of this plugin, however, reveals itself in the Pro version. You can easily create multiple feeds linking to different user profiles and hashtags to be displayed on the same page or post. Layouts include Polaroid, Instagram Album, and Badge view, and images can open up in Instagram, or in Lightbox. Users enjoy the liberty to choose which photos to display on their website.

5. Social Slider Widget

Social Slider Widget Banner

The Social Slider Widget has recently moved to the new Instagram Basic Display API. It is easy to set up and uses widgets where you can adjust your settings before placing it anywhere on your website using shortcodes.

The free version lets you display your feed using a slider or thumbnail layout. The plugin lets you choose the number of photos and columns to display, adjust image spacing and size and order by date, popularity or random. It is fully responsive and ready to go!

The Pro version gives you the ability to display several accounts in multiple feeds throughout your website. In order to increase social engagement, the plugin lets you display the number of likes and comments on each post. You can also choose between Carousel, Masonry, or Highlight layouts for your feeds as well as a pop-up lightbox to allow users to view your content in full-screen without leaving your site.


The above list covers some of the best plugins on the market in terms of front end aesthetics and back end-user interface. It is important to note that while the free versions may be enough for some users, it really is worth investing in premium features to be able to make the most out of your Instagram account.

Depending on what your end use for your Instagram feed is within your website, you are sure to find a plugin that is fit for your specific purpose.

About Gabriella Galea

Gabriella is the Content Manager at WP Mayor. Architect by profession, designer by nature, she is dedicated to helping readers navigate the online world of WordPress. You can find her on Twitter @GabriellaGalea.

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