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Since 1998, iFly has been empowering humans to experience the freedom and thrill of flying. Today, more than 10 million people have traveled to one of their 80 locations across the globe to fly in one of their wind tunnels. Many people gift the experience of flying during the holiday; the holiday rush (Black Friday through the end of the year) is a particularly busy time for the company’s website.
In recent years, iFly’s digital team has had to make strategic changes to keep up with high demand. The iFly website is a key component of the company’s relationship with customers; many customers enjoy the convenience of the ecommerce platform. For that reason, the performance of every single web page is important to iFly- site performance is directly related to conversion rate.
In this Q&A, we talk with iFly’s Director of Digital Experience, Max Solodky, to find out more about how the company handles the holiday rush and what role WP Engine plays in the process.