People are always asking me about what I would advise when it comes to SEO. So below is a list I’m compiling of all my SEO tips and tricks in one easy to find place. It contains over a decade of hard lessons I’ve had to learn the hard way. Hopefully, you will find some applicable ones you can start implementing right away.
What’s my SEO background? Well, to start, I’ve written over 2,500 blog posts and have helped scale sites organically from zero to 1+ million visitors per month. The best way to learn SEO is from experience. I’ve been crafting content and blogging since the days of dial-up. 😄
Make sure to bookmark this as I will be continually adding to it.
Updating Internal Links on a 301 Redirect
Whenever you need to redirect a page or post somewhere else, it’s common practice in SEO to add a 301 redirect. What I don’t see a lot of people doing is actually then following up on that by updating all of the internal backlinks attached to the original URL. Why is this important?
- Performance: 301 redirects are actually pretty bad when it comes to performance. I’ve seen some redirects add half a second load time before. You can’t fix this for external sites, but if you don’t update your internal links this will create an additional request/load every time someone clicks that old link.
- Link Juice: 301 redirects should hopefully pass all of their internal awesomeness (sometimes referred to as link juice), but if you want to be certain, you should update the link.
How do you find all of the internal backlinks on a URL? I recommend using Ahrefs. They have a handy feature called “Internal backlinks.” You can then click through the posts or pages that have the old link and update them to point to the new location.
Update internal backlinks with Ahrefs
Comments are great for SEO. Why? Because they are free user-generated content for your site. I don’t see a lot of bloggers taking advantage of this. However, you want to approach this in the right way.
First, if you are using WordPress, under “Settings → Discussion” make sure you enable “Comment must be manually approved.”
Manually approve comments in WordPress
Second, using a plugin like Akismet (or another security plugin) to block and catch spam automatically is a must.
Once you have the moderation and spam taken care of, it’s important to go through and take time to approve the good comments and actually respond to them. Comments like “Thanks” or “That is awesome,” just delete. Those just trying to sneak in a link, delete. These aren’t adding anything useful to your content or the conversation.
Don’t Be Afraid to Force Recrawl Updated Content
The frequency at which Google crawls your content will vary per website. But if you spend a lot of time updating old content as I do, then it’s OK to force recrawl something right away. Both Google and Bing provide easy tools to do this to ensure you are seeing results as fast as possible.
Force Recrawl Content in Google Search Console
In Google Search Console, simply input the URL you want to crawl into the Inspect field at the top. Then click on “Request Indexing.”
Request indexing in Google Search Console
Force Recrawl Content in Bing Webmaster Tools
In Bing Webmaster Tools, click on “Configure My Site → “Submit URLs.” Input the URL you want to crawl and click on “Submit.”
Submit URL in Bing Webmaster Tools
Things You Shouldn’t Waste Your Time Doing
Here is a short list of things you shouldn’t waste your time doing when it comes to SEO.
- Updating or tweaking your WordPress ping list. Under “Settings → Writing” there is a section called Update Services. In the good ole days, it sometimes made sense to add a longer ping list. This is no longer needed.
- Adding a link to your sitemap file in the footer of your website. Google is smart enough these days and crawls your sitemaps just fine. Adding this to your site’s footer does nothing.
I’m hoping this list of SEO tips is helpful. If you have any SEO questions, feel free to drop them in the comments below and I’ll try to answer them.
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