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Personalisation has jumped out as a major buzzword in recent years. One of the biggest reasons for this rise in popularity is the sheer demand consumers now have for personalised digital experiences. 

According to Epsilon Marketing, 80% of consumers are more likely to do business with a company that offers personalised experiences. Furthermore, in a recent study commissioned by WP Engine, 44% of Gen Z respondents said they’d provide their personal information if it meant prioritising a more personalised experience online.

That said, creating the types of personalised digital journeys that today’s consumers want can be a major challenge. How do you know where to start? How do you know which technologies to leverage and which ones to avoid?  

Blue State, a premier digital agency focused primarily on the nonprofit sector, has worked with clients to develop incremental, pragmatic approaches to the strategic and data-management challenges to implementing personalised journeys. Using existing audience segmentation strategies along with targeted integrations between WordPress and your CRM, you can begin to develop content plans for your website that adapt to key audiences and drive more action and engagement.

To discover how you can start taking bite-sized steps towards creating meaningful, personalised journeys to delight your prospects and customers, make sure and check out our upcoming webinar: Personalisation in a WordPress World

The webinar will be presented by Blue State Chief Technology Strategist Jack Steadman, and will offer some great tips to help you get started on the road towards personalised digital experiences.  

Register now for this 30-minute webinar, where you will learn: 

  • What do we mean by personalisation and why does it matter? 
  • How to identify goals, audiences, and tactics to determine where to start. 
  • How to collect personalisation data and make it useful to your WordPress site. 
  • How to measure success, and iterate to advance to the next phase of personalisation. 
  • Tools that are available for assisting with data collection and targeting.

For more information about personalisation, check out WP Engine’s recent study on Artificial Intelligence and ways to drive value with AI, as well as this article, which offers an introduction to personalisation and ways you can get started adding personalisation to your WordPress site.