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This month’s template kit was designed for dance studios and similar businesses whose website informs existing and prospective students about their studio and the classes that they offer. The kit’s urban, modern, and informal style communicates to visitors what they can experience at the dance studio. Just as the website visualizes, what characterizes the 810 Dance Floor Studio is its combination of classic dance with modern dance — modern ballet, hip hop, acrobatic dance, contemporary, and so on. 

The template kit’s designer, Rachel Skiba, described the theme and concepts that went into building and designing the kit, and how it represents the dance studio as a business: 

“Every design choice and detail that we used for the kit is based on its unique theme of the fusion of classic and modern dance styles. This is true for the font choices, the neutral, minimal color scheme, the grid layout, and the candid headshots of the studio’s instructors. Our goal is to inspire the template kit users to define their brand identity and uniqueness as a studio, or as any business type that finds the kit suitable for their needs.”

More than just representing the studio’s own style in the world of performing arts, the website’s simple color scheme, containing three colors alone (greyish beige, white and black) — illustrates what makes the studio unique, on many levels: its dance styles are classy on the one hand, yet not boring while also being modern. 

Finally, the versatility and simplicity of these color schemes are also what makes the template kit itself easily adaptable to many business-types and industries, such as exercise clubs and studios, recreational facilities of all sorts, and even smaller education institutions looking to attract students. And it goes without saying that the color scheme makes the kit usable for both modern and classic brand styles.