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The Digital Agency Kit features an example of an email button that triggers a popup with a CTA. This popup proposes a quid-pro-quo, offering valuable business information in exchange for the visitor’s contact information.
We could also use ‘time-delayed popups.’ If for example, a visitor remains idle on the page for ten seconds, a popup is triggered to appear and suggest that they subscribe to your newsletter. 
Alternatively, try out ‘exit popups’ that are triggered as the visitor exits the page, prompting them to subscribe, you know, in case they forgot.
Speaking of things that we can’t ignore, social media plays a crucial role in marketing and is a vital means of generating conversions.