Marketing School With Neil Patel and Eric Siu

In Episode #479, Eric and Neil discuss how to make money from videos. Tune in to learn how you can monetize your videos and the types of videos you can create to attract viewers.

Time-Stamped Show Notes: 00:27 – Today’s topic: How to Make Money From Videos 00:44 – You can use Patreon to have your fans support you through donations for your videos 01:22 – Add call-to-actions to your videos 02:15 – Product reviews still work—link them to a different platform, like Amazon 02:37 – Neil’s YouTube videos are getting hundreds of thousands of views a month that he can retarget 03:09 – YouTube needs millions of views before you can monetize from it and their terms are continuously changing 03:24 – Videos are a long-term play 03:40 – Gary Vaynerchuk’s empire has grown because of the number of videos he has 04:02 – Marketing School is giving away 90-day FREE trial for Crazy Egg which is a visual analytics tool 04:10 – Go to SingleGrain.com/giveaway to get your FREE copy 04:13 – That’s it for today’s episode! 3 Key Points: YouTube’s algorithm is constantly changing—video creators need to be just as quick to adapt to the changes. Monetizing from videos is a long-term play for your marketing. Know your target market and craft videos that cater to them specifically. Leave some feedback:

What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us:

NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

-~-~~-~~~-~~-~-
Please watch: "$300 to $3 Million in Less than 10 Years - What You Can Learn From This Restauranteur Prodigy"
https://www.youtube.com/watch?v=YeKxOPGK8H8
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On episode #500, Eric and Neil discuss the value of credit card points programs and how you can use them to your advantage. Tune in for some great tips on how to make money while spending money.

Time-Stamped Show Notes: 

[00:27] Today’s Topic: How to Fly First Class Around the World for Free [00:37] As entrepreneurs and marketers, you have probably spent a good deal on Facebook or Google Ads. [00:50] Neil recommends getting an American Express Gold Card, because they give you 3x the points for every dollar you spend. [01:05] For example, a first-class round trip ticket from LA to Dubai will cost roughly $30,000. If you use a cash back credit card, you will get 1.5-2% cash back. [01:30] For every $100,000 spent on advertising, the AmEx gold card will give you three times the points. [02:00] Unfortunately, the gold card only gives you 3x cash back on your first $100,000. So Neil keeps applying for more gold cards. [02:35] If you can put your client’s cost on your card, you will rack up points very quickly. [03:20] If a client wants to spend money on your card, you can charge them more for doing that. [03:41] If you use AeroPlan, you can end up getting a business class ticket for 55,000 points. [04:15] Checking deal sites is helpful and will save you money/save you points. [05:05] Using Expert Flyer helps you track when seats are available. [05:15] That’s all for today! [05:28] Make sure to sign up for an AmEx Platinum or Gold Card to take advantage of the amazing points program. [05:40] Chase Ultimate Rewards is also a card with a great points program. [05:56] Eric and Neil recommend the Problem Solvers podcast, because there is a great episode about the Hello Fresh CEO. To listen go to singlegrain.com/solve. Leave some feedback:

What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us:

NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

-~-~~-~~~-~~-~-
Please watch: "$300 to $3 Million in Less than 10 Years - What You Can Learn From This Restauranteur Prodigy"
https://www.youtube.com/watch?v=YeKxOPGK8H8
-~-~~-~~~-~~-~-

Get a behind-the-scenes look of the Marketing School podcast with Neil Patel and Eric Siu! If you're looking for entrepreneurial advice or help with your marketing strategy, tune in to learn cutting-edge tactics and get actionable advice.

——

►Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere

►Eric's Instagram:
https://www.instagram.com/ericosiu/

►Growth Everywhere Instagram:
https://www.instagram.com/growth_everywhere/

————

Want to learn the SEO tactics that AirBnB, Lyft, and Heineken use to drive millions of site visits a month? Download the case study now: https://www.singlegrain.com/res/digital-marketing-agency/case-studies/

Leave some feedback:
• What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below.
• Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe.

Connect with Eric Siu:
• Growth Everywhere Podcast - http://www.growtheverywhere.com/
• Marketing School Podcast - https://www.singlegrain.com/marketing...
• Single Grain - Digital Marketing Agency - http://www.singlegrain.com/
• Twitter https://twitter.com/ericosiu

Support Neil's Channel:
• https://www.youtube.com/user/neilvkpatel

-~-~~-~~~-~~-~-
Please watch: "$300 to $3 Million in Less than 10 Years - What You Can Learn From This Restauranteur Prodigy"
https://www.youtube.com/watch?v=YeKxOPGK8H8
-~-~~-~~~-~~-~-

——

►Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere

►Eric's Instagram:
https://www.instagram.com/ericosiu/

►Growth Everywhere Instagram:
https://www.instagram.com/growth_everywhere/

————

Want to learn the SEO tactics that AirBnB, Lyft, and Heineken use to drive millions of site visits a month? Download the case study now: https://www.singlegrain.com/res/digital-marketing-agency/case-studies/

Leave some feedback:
• What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below.
• Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe.

Connect with Eric Siu:
• Growth Everywhere Podcast - http://www.growtheverywhere.com/
• Marketing School Podcast - https://www.singlegrain.com/marketing...
• Single Grain - Digital Marketing Agency - http://www.singlegrain.com/
• Twitter https://twitter.com/ericosiu

Support Neil's Channel:
• https://www.youtube.com/user/neilvkpatel

-~-~~-~~~-~~-~-
Please watch: "$300 to $3 Million in Less than 10 Years - What You Can Learn From This Restauranteur Prodigy"
https://www.youtube.com/watch?v=YeKxOPGK8H8
-~-~~-~~~-~~-~-

In episode #867, we discuss 7 email marketing hacks that you probably aren’t leveraging. Tune
in to hear what tactics you shouldn’t take for granted.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once
Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review,
subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: 7 Email Marketing Hacks That You Aren't Leveraging (But Should)
[00:45] 1: Have a super-signature at the bottom of your email.
[01:12] 2: Clean your lists.
[01:40] If you keep sending emails to people who don’t open them, Gmail will push them to
spam.
[02:41] 3: Use Sender Score to see if you are being blacklisted.
[03:04] 4: Re-send your email to those that didn’t open it (with slight tweaks).
[03:48] 5: Instead of putting a bunch of links in your email, keep it simple.
[04:10] 6: Don’t send HTML based emails with templates.
[05:06] 7: Write nine word emails.
[05:15] When you do this, it should be right to the point.
[05:33] It’s a great way to get a conversation started.
[05:49] That’s it for today!
[05:52] Go here to see how many downloads the show is getting. Also rate and review to help
us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in
L.A.!

——

►Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere

►Eric's Instagram:
https://www.instagram.com/ericosiu/

►Growth Everywhere Instagram:
https://www.instagram.com/growth_everywhere/

————

Want to learn the SEO tactics that AirBnB, Lyft, and Heineken use to drive millions of site visits a month? Download the case study now: https://www.singlegrain.com/res/digital-marketing-agency/case-studies/

Leave some feedback:
• What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below.
• Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe.

Connect with Eric Siu:
• Growth Everywhere Podcast - http://www.growtheverywhere.com/
• Marketing School Podcast - https://www.singlegrain.com/marketing...
• Single Grain - Digital Marketing Agency - http://www.singlegrain.com/
• Twitter https://twitter.com/ericosiu

Support Neil's Channel:
• https://www.youtube.com/user/neilvkpatel

-~-~~-~~~-~~-~-
Please watch: "$300 to $3 Million in Less than 10 Years - What You Can Learn From This Restauranteur Prodigy"
https://www.youtube.com/watch?v=YeKxOPGK8H8
-~-~~-~~~-~~-~-

In episode #866, we discuss the #1 thing email marketing is supposed to do. Tune in to hear
what you should be getting out of your email marketing campaign.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once
Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review,
subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: The #1 Job Email Marketing Is Supposed To Do
[00:35] Email marketing is supposed to get your reader curious enough to continue opening
emails.
[01:15] Neil’s friend from HubSpot believes that once someone subscribes to your email list,
they will typically buy right away or within the first 30 days.
[01:45] Generally, you generate more revenue by getting people to open the first few emails and
pitching right off the bat.
[02:31] Neil likes to drive people to his webinar right from the email.
[02:50] He feels this generates more immediate revenue.
[03:35] Ben Settle has an email list called Email Players.
[03:50] He popularized the idea of “Seinfeld Emails”.
[04:15] Every tuesday, Neil writes custom emails to promote his blog posts.
[04:28] That’s it for today!
[04:38] Go here to see how many downloads the show is getting. Also rate and review to help
us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in
L.A.!

——

►Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere

►Eric's Instagram:
https://www.instagram.com/ericosiu/

►Growth Everywhere Instagram:
https://www.instagram.com/growth_everywhere/

————

Want to learn the SEO tactics that AirBnB, Lyft, and Heineken use to drive millions of site visits a month? Download the case study now: https://www.singlegrain.com/res/digital-marketing-agency/case-studies/

Leave some feedback:
• What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below.
• Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe.

Connect with Eric Siu:
• Growth Everywhere Podcast - http://www.growtheverywhere.com/
• Marketing School Podcast - https://www.singlegrain.com/marketing...
• Single Grain - Digital Marketing Agency - http://www.singlegrain.com/
• Twitter https://twitter.com/ericosiu

Support Neil's Channel:
• https://www.youtube.com/user/neilvkpatel

-~-~~-~~~-~~-~-
Please watch: "$300 to $3 Million in Less than 10 Years - What You Can Learn From This Restauranteur Prodigy"
https://www.youtube.com/watch?v=YeKxOPGK8H8
-~-~~-~~~-~~-~-

In episode #865, we discuss the one thing you have to do before you start doing SEO. Tune in
to hear what your first step should be.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once
Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review,
subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: The One Thing You Have to Do Before You Start Doing SEO
[00:36] Look up your competitors in Ahrefs or SEMRush.
[00:44] These tools will show you their most popular pages, the terms for which those pages
rank, their positions, and total traffic value.
[01:02] This information will help you determine what you should target.
[01:45] Once you find one competitor, you can find others using the above listed tools.
[02:10] When you are looking at information on Ahrefs, you can see the content gap. The
content gap is the content that your competitors are covering that you are not.
[02:36] Use the Keyword Difficulty Tool to see how hard it would be to rank for a given topic.
[02:50] BuzzSumo will give you an idea of competitors’ social shares.
[03:10] That’s it for today!
[03:25] Go here to see how many downloads the show is getting. Also rate and review to help
us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in
L.A.!
——

►Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere

►Eric's Instagram:
https://www.instagram.com/ericosiu/

►Growth Everywhere Instagram:
https://www.instagram.com/growth_everywhere/

————

Want to learn the SEO tactics that AirBnB, Lyft, and Heineken use to drive millions of site visits a month? Download the case study now: https://www.singlegrain.com/res/digital-marketing-agency/case-studies/

Leave some feedback:
• What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below.
• Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe.

Connect with Eric Siu:
• Growth Everywhere Podcast - http://www.growtheverywhere.com/
• Marketing School Podcast - https://www.singlegrain.com/marketing...
• Single Grain - Digital Marketing Agency - http://www.singlegrain.com/
• Twitter https://twitter.com/ericosiu

Support Neil's Channel:
• https://www.youtube.com/user/neilvkpatel

-~-~~-~~~-~~-~-
Please watch: "$300 to $3 Million in Less than 10 Years - What You Can Learn From This Restauranteur Prodigy"
https://www.youtube.com/watch?v=YeKxOPGK8H8
-~-~~-~~~-~~-~-

In episode #864, we discuss 7 hacks to boost your click-through rate. Tune in to hear these
quick and easy hacks.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once
Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review,
subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: 7 Quick Hacks to Boost Your Click-Through-Rate
[00:32] 1: Write a better title.
[00:55] Try to bring people to the point of sale.
[01:05] 2: Leverage curiosity.
[01:20] Try to have a juicy hook.
[01:52] 3: Improve your meta description.
[02:30] 4: Use adjectives.
[02:40] Using words like “effortless” really draw people in. Using descriptors in your titles helps
to get people interested in your article.
[03:25] 5: Make sure you use a good thumbnail in YouTube.
[04:00] Your thumbnail even matters on Facebook.
[04:15] 6: Use rich snippets.
[04:30] There is usually a plugin in Wordpress to help with something like this.
[04:38] 7: Use a tool like Clickflow or Google Search Console to optimize your click-through
rates.
[05:15] That’s it for today!
[05:18] Go here to see how many downloads the show is getting. Also rate and review to help
us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in
L.A.!
——

►Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere

►Eric's Instagram:
https://www.instagram.com/ericosiu/

►Growth Everywhere Instagram:
https://www.instagram.com/growth_everywhere/

————

Want to learn the SEO tactics that AirBnB, Lyft, and Heineken use to drive millions of site visits a month? Download the case study now: https://www.singlegrain.com/res/digital-marketing-agency/case-studies/

Leave some feedback:
• What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below.
• Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe.

Connect with Eric Siu:
• Growth Everywhere Podcast - http://www.growtheverywhere.com/
• Marketing School Podcast - https://www.singlegrain.com/marketing...
• Single Grain - Digital Marketing Agency - http://www.singlegrain.com/
• Twitter https://twitter.com/ericosiu

Support Neil's Channel:
• https://www.youtube.com/user/neilvkpatel

-~-~~-~~~-~~-~-
Please watch: "$300 to $3 Million in Less than 10 Years - What You Can Learn From This Restauranteur Prodigy"
https://www.youtube.com/watch?v=YeKxOPGK8H8
-~-~~-~~~-~~-~-

In episode #863, we discuss how to do internal linking. Tune in to hear how to do it the right
way.
We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once
Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review,
subscribe, and SHARE. Check the progress here!
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How to Do Internal Linking The Right Way
[00:35] Neil has seen people overuse this technique: putting rich anchor text in the footer.
[01:00] A lot of people put rich anchor text in the footer, but if you overdo that, you will get hit
with a penalty.
[01:25] Be more selective with this particular tactic.
[01:45] Create content around long-tail phrases.
[02:25] If you look at Zappos, they structure their site really well.
[02:45] Each category page leads to further, more specific categories.
[02:55] This is great, because it has a logical flow that makes it easy for Search Spider to crawl
through.
[03:25] Make sure your sitemap is logical.
[03:50] Interlinking throughout your content is a successful tactic.
[04:24] That’s it for today!
[04:30] Go here to see how many downloads the show is getting. Also rate and review to help
us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in
L.A.!
——

►Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere

►Eric's Instagram:
https://www.instagram.com/ericosiu/

►Growth Everywhere Instagram:
https://www.instagram.com/growth_everywhere/

————

Want to learn the SEO tactics that AirBnB, Lyft, and Heineken use to drive millions of site visits a month? Download the case study now: https://www.singlegrain.com/res/digital-marketing-agency/case-studies/

Leave some feedback:
• What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below.
• Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe.

Connect with Eric Siu:
• Growth Everywhere Podcast - http://www.growtheverywhere.com/
• Marketing School Podcast - https://www.singlegrain.com/marketing...
• Single Grain - Digital Marketing Agency - http://www.singlegrain.com/
• Twitter https://twitter.com/ericosiu

Support Neil's Channel:
• https://www.youtube.com/user/neilvkpatel

-~-~~-~~~-~~-~-
Please watch: "$300 to $3 Million in Less than 10 Years - What You Can Learn From This Restauranteur Prodigy"
https://www.youtube.com/watch?v=YeKxOPGK8H8
-~-~~-~~~-~~-~-

——

►Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere

►Eric's Instagram:
https://www.instagram.com/ericosiu/

►Growth Everywhere Instagram:
https://www.instagram.com/growth_everywhere/

————

Want to learn the SEO tactics that AirBnB, Lyft, and Heineken use to drive millions of site visits a month? Download the case study now: https://www.singlegrain.com/res/digital-marketing-agency/case-studies/

Leave some feedback:
• What should I talk about next? Please let me know on Twitter - https://twitter.com/ericosiu or in the comments below.
• Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe.

Connect with Eric Siu:
• Growth Everywhere Podcast - http://www.growtheverywhere.com/
• Marketing School Podcast - https://www.singlegrain.com/marketing...
• Single Grain - Digital Marketing Agency - http://www.singlegrain.com/
• Twitter https://twitter.com/ericosiu

Support Neil's Channel:
• https://www.youtube.com/user/neilvkpatel

-~-~~-~~~-~~-~-
Please watch: "$300 to $3 Million in Less than 10 Years - What You Can Learn From This Restauranteur Prodigy"
https://www.youtube.com/watch?v=YeKxOPGK8H8
-~-~~-~~~-~~-~-