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Loren & Amanda will jumping into quite a bit of topic matter on local search including: How has Google My Business changed in the past year? What are some of the missed opportunities in GMB? How does the connection between onsite content & GMB visibility work? How can a brick & mortar effectively track foot traffic back to Google searches? Click to Collect, is this a local search KPI? Recommendations for streamlining GMB certification. Local Search: Tips for location page optimizations? What to avoid with local on-site SEO? Is localized expert content effective and scalable?

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