No one likes a slow website. In fact, many users would rather leave your site rather than wait more than two seconds for its pages to load. That’s why it’s crucial that your site is optimized for performance.
As we already mentioned, your website’s performance is closely tied to its success. Slow loading times lead to a worse User Experience (UX) and higher bounce rates. Naturally, it’s difficult for your site to take off if you keep losing visitors.
Studies have also shown that improving site performance can increase conversion rates. That means more sales for e-commerce sites, more revenue for monetized blogs, and more subscribers for membership-based sites.
Additionally, site performance is one of many factors that contribute to Search Engine Optimization (SEO). How fast your site loads plays a role in its placement on Search Engine Results Pages (SERPs), and therefore the amount of organic traffic your site gets.
With 51 percent of organic traffic coming from online searches, missing out on high SERP rankings could hold your site back quite a bit. Plus, on average over 40 percent of revenue comes from organic searches, and 91.5 percent of searchers end up on one of the first-page results.
There are many ways to optimize site speed. Here, we’ll be focusing on a few ways you can optimize your site’s code for faster loading.
However, computers don’t need these extra characters to be able to read code files. Instead, the additional content just makes the files bigger, and therefore more time-consuming to process and load.
Using a plugin will significantly improve the minification process by taking it off your hands. By quickly removing unnecessary characters from your site’s code, you may start to see a difference in its performance.
Inlining With the Autoptimize Plugin
In order to access the settings that enable you to do this, you’ll need to navigate to Settings > Autoptimize and click on the Show advanced settings button:
Here you can see two options for adding inline CSS. You can either inline only ‘above the fold’ CSS, or inline all of your CSS (which is not recommended, since this will likely add too much additional code to your HTML files):
If you choose the first option, you’ll need to specify which CSS Autoptimize should add to your HTML files. Be sure to save your changes at the bottom of the settings screen when you’re done.
3. Order Your Styles and Scripts for More Efficient Loading
These days, fast loading times are expected by most website users. Failing to optimize your site’s speed can have a negative impact on its bounce rate, revenue, and visibility.
- Order your styles and scripts for more efficient loading.
Do you have any questions about optimizing your site’s performance? Leave them in the comments section below!
Image credit: Wikimedia Commons.
Tom Rankin is a key member of WordCandy, a musician, photographer, vegan, beard owner, and (very) amateur coder. When he’s not doing any of these things, he’s likely sleeping.