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Online holiday sales are expected to reach a whopping $138 billion this year, which would amount to a 12.7% growth from last year.

For online store owners, this time of year is perfect to boost revenue and put their profits over the mark. In other words, the holidays offer you a great way to end the year strong and continue growing your online business.

However, you have to know how to capitalize on the holiday shopping that takes place online. You must know what it takes to beat the competition that thrives during the holidays.

How? By prioritizing to drive traffic to your online store and converting site visitors into buyers. If you don’t, you risk becoming lost in the sea of online retailers all vying for the same customer base.

Today we’re going to share with you how to get your website ready for the holiday season, so you can mark this year down as a total success and start the next one off strong.