Marieke van de Rakt
Marieke van de Rakt is the founder of Yoast Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure.
Content is essential for SEO. As Google reads and understands content. And, reading and understanding content is easier when a text is well written. Both for humans and Google. Some people are blessed with great writing skills. Others are struggling a bit more. However, if you’re bad at writing now, that doesn’t mean that you can’t get better! There are many aspects of a good blog post that you can learn to do well.
In this blog post, I’ll share 5 tips that’ll help you become a better writer.
1. Preparation is everything
Especially if you’re not an experienced writer, you should always start with proper preparation. And, proper preparation means that you have to think a lot. Think about questions like: why am I writing this article? Who are my readers? What do I want my readers to know, understand, or do after they have read my article? What’s the topic of the article? What is the main message I want to send to your audience?
Read more: Preparing your blog post »
2. Structure, structure, structure
Always make sure your text has a good structure. That’ll make all the difference for your audience (and for Google for that matter). If paragraphs follow each other in a logical order, it will be much easier to grasp the main message. Think about the different things you want to discuss in an article. Think about what order you should address these issues. And, then write that down. Write a few words about every paragraph you’d like to write.
Structuring your text means helping your reader grasp what your text is about. Help your reading by adding subheadings and images. Make sure paragraphs aren’t too long. And, make sure that you use transition words.
Keep reading: Practical tips for setting up a clear text structure »
3. Write short sentences
Don’t write sentences that are longer than 20-25 words. If you’re not the best writer (yet!), make sure that you write short sentences. Longer sentences are just so much harder to read. People are capable of handling 20 to 25 words in their minds. If you write sentences longer than that, people need much more cognitive power to digest it. In order to truly understand, your audience will need to reread sentences or read at a much slower pace. Above that, writers tend to make more grammar mistakes as sentences become longer. For every writer that is starting, my advice would be: make those sentences short and sweet.
Short sentences are just one aspect of readability. There are some other things you can do in order to make a text easy to read. Try to limit your use of passive voice, write short paragraphs, and make sure to use transition words.
Read on: 5 tips to write readable blog posts »
4. Add examples and little stories
Adding examples, fun facts, and little stories to your article will make it much more appealing for your reader. Using stories in an article may sound daunting for many writers because it might seem like next-level writing. But adding examples is an excellent way to make an article nicer to read. If you’re writing about a product, make sure to add some user stories or give examples on how people use the product. Examples help people to understand what you mean and make your text more fun to read.
Keep on reading: What is storytelling and why should you use it? »
5. Round things up!
Try to get back to the main message of your text in your conclusion. That’s a way of rounding your text up. It’ll make it more probable that the message of your text will resonate with your audience. If you use an example in your introduction, try to use that same example (slightly different is the best) in your conclusion.
Read more: Obtain an attractive writing style! »
Everybody can learn how to write better. Everyone can improve their writing skills. You just need a little practice. Start with making sure to write readable texts. The Yoast SEO readability analysis will help you to achieve that. We’ll give feedback and make sure your sentences aren’t too long, that you’re using transition words and you’re not using too much passive voice. The feedback will improve your writing for sure! Combine our plugin with some effort on preparation and structuring your text and you’ll be drafting great content in no time. Good luck!
Keep reading: The ultimate guide to content SEO »