During an economic downturn, ad market dynamics and ad buyer behaviors shift. Amid these changes, it’s critical for consumer brands to continue to advertise.
Marketers, and the agencies that work with them, can continue to drive growth through smart segmentation, even while the economy softens.
The key is to focus on where you get the best results, using channels that enable flexibility and targeting audiences that show intent.
Join our next Search Engine Journal webinar on Wednesday, June 17 at 2 p.m. ET as Dan Dillon, VP of Marketing at Reveal Mobile, provides practical and actionable guidance for advertising to audiences who are most likely to convert.
In this presentation, you will learn:
- Three audience segments you can geotarget to fit your campaign goals.
- What advertising channels give you the most flexibility and the best return.
- How to measure results in the context of recessionary consumer behavior.
Bonus: We’ll share how to find a wide range of high-intent consumer audiences when most people are staying home.
Search Engine Journal’s Brent Csutoras will host a live Q&A session following the presentation.
See you soon!