This article was originally published on this site

For most businesses, generating an influx of website traffic is a dream come true. 

More visitors coming to your site likely means more people are interested in your products or services, and an increase in sales is just around the corner.  

But what if your website is unable to handle the stress of a sudden uptick in traffic? What if instead of seeing your products and services, visitors to your site encounter long page loading times or a 404 error message? All of sudden your viral moment can go from a huge opportunity to a missed one. 

Preparing your website for high traffic events is a crucial step towards making sure you’re ready for that next viral event. As the holiday season approaches, getting your site ready for a deluge of visitors is even more important. 

So how do you get started? One good place to start is with load testing, which is a type of performance testing that simulates real-world load on your website. Load testing will help you determine how many visitors your site is able to handle at any given time. Armed with the information this test provides, you can make adjustments to your site that will help get ready for a planned (or unplanned) high traffic event.  

For a detailed introduction to load testing, check out our on-demand webinar: Don’t lose revenue. Go viral with no downtime. The webinar is presented by WP Engine Senior Solutions Engineers Tony Le and Brian Fohn and will provide you with a great starting point for performing load tests on your site(s). 

In this 40-minute tutorial, you’ll learn: 

  • What is a load test 
  • When/Why you should load test 
  • Best practices – types of tests, KPIs, when, tools
  • What to do in a short timeframe

For more information about how to perform a load test, check out our white paper: Preparing for Peak Traffic: A Load Test Guide and visit WP Engine to learn more about our Digital Experience Platform for WordPress.