Generate More Traffic and Sales Today – Neil Patel

Today, we're going to be talking about additional marketing channels. The ones outside of Facebook Ads, Google Ads, or even Bing Ads. They're all great and we cover those in our previous lesson. But today, we're going to be covering other marketing channels.

RESOURCES & LINKS:
____________________________________________
Download the assets mentioned in this video: https://neilpatel.com/training/

eCommerce Unlocked Playlist (Full course): https://www.youtube.com/watch?v=qTLffZkxnT0&list=PLJR61fXkAx10nv7ySTrcUbnesUxuGIWHG

Crazy Egg: https://www.crazyegg.com/
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And one of your highest converting marketing channels, if not your highest marketing converting channel, is going to be email. Your email funnel and your workflow is going to be complex over time, but you don't need to worry about this in the beginning. We're going to start you off really simple. And over time, you can continually add to your email sequence your flows.

The easiest wins with email are cart abandonment. Someone going to your checkout page and not buying, getting them back in, in essence, getting them to buy. Typically, you can get a 10% win there.

Another easy win is just bringing people back to your website. Who are the people that have bought from you three, four, five months ago and haven't come back? Getting those people to come back is another easy win.

And, of course, there's customer nurturing, as well. Continually educating, helping them out, so that way you build brand loyalty and you can get them to come back.

There's a lot of best email practices. I can keep going on and on with lists and lists. But I'm going to point out a few.

The first is don't use no-reply in your email address. Make it a person or make it something related to your company name. Heck, you can even do support. But, typically, if it's a person, that's even better or a mascot.

And try to send your emails in the morning. That tends to produce better open rates.

And, of course, personalize your subject line, as well as your email with their name. That also helps, as well.

And on top of sending emails out there, you want to make sure you have a strong top of funnel. That's where you're driving people to your site. So make sure your create your YouTube Ad campaign, get started. And when you're setting things up, you know, pick your products that you want to advertise, but there's something that you need to be really important of, you want to make sure the placement of these ads are in good areas. Areas and channels that you would approve of versus something that doesn't go with your message.

But with YouTube, it's another alternative channel, has tons of engagement, and you can also start going one level deeper and doing Gmail Ads, as well, on top of YouTube. But trial all the channels that Google has to offer, because they are effective and they can drive quite a bit of sales.

And make sure you're going after Instagram Ads, as well. There's many options for Instagram. Even if you don't have ad money, you can put links within your bio. Or you can end up putting @ signs and linking to your other profiles for specific products, or other ecommerce brands, if it's your personal profile.

A lot of times, what I like using Bitly links, because I can send people to recipes or deals, or even a whitepaper, if you're in B2B. It's all super effective for lead generation.

And, of course, there's Etsy. Setting up ads is easy. You click on etsy.com, click on the Account icon, then go to Shop Manager. Then click on Marketing, then click Advertising. Set your daily budgets. And then you just click Start advertising.

And I know I went through that pretty quickly, but that's because we have a whole resource on this that teach you how to do everything step-by-step, at neilpatel.com/training or lesson two. I want you, no matter what platform you're using, to run tests. And you can do this through Crazy Egg.

You want to optimize your landing pages, your sites, because if you optimize your landing pages and sites, what you'll find is instead of 100, or one out of every 100 people converting, maybe you can get two out of every 100. That's double the sales, doesn't seem like a big number, but through A/B testing you can increase your sales. And tools like Crazy Egg will walk you through how to do that step-by-step.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
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#eCommerce #NeilPatel #DigitalMarketing

Today we're going to be covering shopping and product campaigns. In other words, I'm going to teach you how to run ads so you can drive sales to your website profitably.

RESOURCES & LINKS:
____________________________________________
Download the assets mentioned in this video: https://neilpatel.com/training/

eCommerce Unlocked Playlist (Full course): https://www.youtube.com/watch?v=qTLffZkxnT0&list=PLJR61fXkAx10nv7ySTrcUbnesUxuGIWHG

Ubersuggest: https://neilpatel.com/ubersuggest/

Merchant Center - https://www.google.com/retail/solutions/merchant-center/
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There's three main marketing channels that you can use, that'll give you quick traction. It's Google Ads, Bing Ads, and Facebook advertising.

With Google advertising, think of it this way, you already know that when you go on Google, you type in any keyword, you'll see ads at the top and then organic listings. But they also have a lot of product ads.

What I want you to first do is to go and set up your first PLA campaign. So go to the Merchant Center and set up your account, it walks you through how to do it step by step, you'll find the URL on the screen. And once you do that, that's a first step. And that'll help you get off into the races.

When you're running campaigns through Google, you can structure your campaigns in many different ways. You can categorize them based on product line, regions that you're targeting, the options are endless.

Remember, this is all about selling ecommerce goods and I told you that we're going to get very specific to ecommerce. After that, click on sales. Once you select shopping, I want you to select the Merchant Center account that we made earlier. And then of course, click Continue. From there, click on standard shopping campaign.

At this point, you'll start seeing some of the sales rolling, it may take a bit because you're not spending much but over time, you'll start seeing your numbers increase. And then from there, you can start adjusting quite a few things, you may want to end up spending more per click, less per click, but this should just help you get started and get you off into the races. You also want to start testing products.

What's beautiful is when you go into your audience and you want to add audiences, you can start adding people that have been to your website, specifically your checkout page. They're super close to buy, but didn't get to the thank you page because that means I didn't complete it.

And first start by targeting those people.By doing this, what you'll find is it'll start importing everything that you have from your Merchant Center, from Google into Bing, and that way you can get set up without having to do all the steps step by step.

These are all things that you can end up testing out or if you're selling other people's brands, depending on if they trademarked it and allowed bidding on it. You can potentially advertise on them as well.

Now for Facebook dynamic product ads. It's another amazing channel. A lot of people in ecommerce use Facebook, they make it really easy to set up. And the beautiful thing about Facebook is it's not just Facebook that you can generate quite a bit of sales from. It's also Instagram. It's super powerful.

And then you would want to go over to the next step, which is to choose your catalog sales. And then you want to choose the relevant product option. Pick the target audience that's most relevant to your offer.

The key to profitability when you're running ads is a few things. One, you want to be leveraging live chat, you'll find that you get a lot of sales because people have tons of questions.

The other thing you want to do is use heat maps. You can use crazy for this, it shows you where people click where they get stuck.

And of course, you're going to get a lot of people to bet in your checkout process. You can start using ways to get them back such as emailing them using push notifications,

There is lot of options for you by optimizing your abandoned sequence like your emails and your push notification, in general should be able to increase your sales by 10%. And this is where a lot of opportunity is for a ton of ecommerce sites.

I have those sheets there for you as well to download at neilpatel.comm slash training, click on ecommerce unlocked and then week for the first lesson. Thank you very much and I look forward to helping you grow your ecommerce traffic.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

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#eCommerce #NeilPatel #DigitalMarketing

Today's another day of eCommerce Unlocked. And today we're going to be going over B2B sales. I know we've discussed B2C sales quite a bit, but there's also a lot of room in B2B.

RESOURCES & LINKS:
____________________________________________
Download the assets mentioned in this video: https://neilpatel.com/training/

eCommerce Unlocked Playlist (Full course): https://www.youtube.com/watch?v=qTLffZkxnT0&list=PLJR61fXkAx10nv7ySTrcUbnesUxuGIWHG

Ubersuggest: https://neilpatel.com/ubersuggest/

knobs.co: https://www.knobs.co/
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So let's first look at the general typical B2B sales process. It goes all the way from someone coming on your website to they're interested in something, then they become a lead. Then you end up having a call with them. This is what's called a discovery call where they're just learning, you're learning, then if it's a good fit, you have a strategic plan. This is a presentation where you go over your product, your solution, how it can help them. And then your last meeting is the decision meeting.

Now what's not shown here is in B2B, there's a lot of middle steps. So you may have multiple phone calls. You may have a presentation with someone and then their boss may want to see the presentation again. So you had to do it all over again or send them the recorded version, but let's dive into each step.

First off, there's a call preparation. This is where you receive a lead and a confirmation appointment. Right, it's matched to you. You get a lead, someone's interested in your product or service, and then you end up setting a call with them. Hence you have to see if they are truly qualified. And you need to get to know their business and understand that if you can help with their problems. So some for homework for you or your sales reps is to, if the lead is junk or fake, cancel it. If it's good, make sure you prepare and you want to go towards the next step.

The next step would be a discovery call. You want to get to know the lead on a personal level. What are their pain points? Why are they interested in your product? What else have they tried? How long have they been facing this problem? When are they looking to move forward on a solution. By understanding their problem, you can then tailor your sales pitch around what they're looking for.

Your next step is to schedule a call with them and the decision maker, the keys decision maker, because you don't want to be wasting your time with someone who can't sign off on the deal within roughly seven days of getting the questionnaire. And the way you do this is on that call, you have a strategic plan.

If you show case studies, this helps a lot in B2B. You want to know what appeals to them and really understand because that's how you're going to be able to close a sell.

A homework assignment for you as you want to send a recap presentation to them, as well as everything that was discussed, as well as any unanswered questions. And then you want to go over payment and pricing within that presentation as well.

And the homework assignment for you is try to get the deal closed and then break down onboarding, and then walking into your ecosystem or company.

Now that you know how to close B2B leads, let's go over where you can find them. One of the best places that I like going is LinkedIn. It'll allow you to find the ideal people that you want to target from groups to industries, to interest, it breaks it all down.

You can either import those leads into your CRM like Salesforce or HubSpot, and then start contacting them. Or you can start reaching out to people on LinkedIn as well, which works well. In B2B, what you'll find is relationships are everything.

And one way to really help build your relationship is to make sure your profile is filled out correctly. Good head shots, good bio, lot of texts, endorsements, recommendations, involvement in a lot of groups. You want to highlight projects that you've done well on.

And then of course you want to join active groups that are related to the industries that you're going after because by being active, you'll also start getting inbound leads, and that'll help.

So one example that I want to go over is knobs.co. It's a great example. If you follow the B2B eCommerce space, they have a really strong conversion process and they've done exceptionally well. So check them out and go to their website. You can learn a lot from them. This is your chance to analyze someone who's doing extremely well. So some action items for you.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

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#eCommerce #NeilPatel #DigitalMarketing

Today, we're going to be covering additional sales channels. Just like leveraging Amazon, additional sales channels, all the other platforms out there like Walmart, eBay, they're actually very similar. So going over them, implementing them, it's actually not going to be too hard.

RESOURCES & LINKS:
____________________________________________
Download the assets mentioned in this video: https://neilpatel.com/training/

eCommerce Unlocked Playlist (Full course): https://www.youtube.com/watch?v=qTLffZkxnT0&list=PLJR61fXkAx10nv7ySTrcUbnesUxuGIWHG

Ubersuggest: https://neilpatel.com/ubersuggest/

Many Chat - https://try.manychat.com/ecomhome
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First off, if you want to do well in e-Commerce, you got to rank your product listing pages from search goal values to keyword competition, commercial intent, grouping, all these things are important. And I'll go over them throughout this lesson as well. And you can use tools like Ubersuggest.com to do this all for you.

Typically, if people are willing to spend a lot of money on a keyword and it has high volume, that means it can drive a lot of sales. Once you have a list of keywords that you want to target, you want to optimize your listing, from your titles, including keywords in there that helps you rank higher, especially on sites like Walmart, from your bullets, tweaking the copy, making sure the keywords in there are same with the descriptions. By doing all of this, what you'll find is, you're going to start ranking for more and more keywords.

And when you do this, remember, just ranking isn't enough. You need to make sure that your images are amazing, you have HD high quality once you're getting high click through rates. And they'll also boost your conversions because these sites make money as you sell more. And that also causes your rankings to skyrocket over time. It's doing all these little things correctly.

There's a lot of e-Commerce sites out there and platforms that you can be leveraging. So I'm going to go over a few of them and I'm going to go over step by step how you can leverage them.

Let's start off with Etsy. They have over 323 million visits a month and over 2.5 million sellers on their platform. With Etsy, here's some tips for tags, you know anything that's vintage, custom, handmade, great for gifts, anything like this, any of the keywords that I'm mentioning here, they tend to do well.

What I've also found if you're really trying to win on Etsy, you want to describe pretty much less about the product, write the materials, design, colors, more about how it feels Etsy is that site where people come for like handmade goods, that special emotional connection, that feeling and that's what you want to do if you want to win on Etsy.

So now let's go over Walmart, if you want to win on Walmart, which is a huge site, right?Walmart is very competitive pricing. That's what they're known for, having the lowest price available will help you win. Sellers on Walmart have less competition than Amazon but still have to maintain the reputation if you want to do well. So, reviews, ratings very important as well.

Now for eBay, eBay is still huge, you know their stock, multi billion dollar company they do over 10 billion in revenue.And some things that I've learned if you want to win on eBay, start with low price let people bid up and go from there. Or offer free shipping and 30 day money back guarantees, encourage positive feedback, people try to buy from reputable sellers. Do the basics headlines, descriptions, images, bullets.

There's a lot of other marketplaces out there from Facebook Marketplace to Google Express, Alibaba, they're huge, Rakuten, Allegro, Wish, WayFair. And the list keeps going on and on and on. So why not leverage all of them, right? Look to see what's working for your competitors and go after those channels as well. You want to choose the right ones because it does take time to set up.

There's also some other opportunities that stand out that I want you to leverage. The first is Many Chat. It's a great way to leverage and gain more subscribers especially from Facebook. They'll sew multi channel like email and phone as well, you'll want to set that up.

So action answer you go to neilpatel.com/training, click on se-Commerce unlocked, go to week three, lesson two and download the files here as well as the ones I mentioned.

And of course, your Platform Resource Guides for the eBay's, the Walmart's, the Betsy's and all the ones that I mentioned. I look forward to continually helping you grow your e-Commerce sales, thank you.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

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#eCommerce #NeilPatel #DigitalMarketing

Today I'm going to be breaking down how to get the most amount of sales from Amazon.

RESOURCES & LINKS:
____________________________________________
Download the assets mentioned in this video: https://neilpatel.com/training/

eCommerce Unlocked Playlist (Full course): https://www.youtube.com/watch?v=qTLffZkxnT0&list=PLJR61fXkAx10nv7ySTrcUbnesUxuGIWHG

Ubersuggest: https://neilpatel.com/ubersuggest/

Viral Launch: https://viral-launch.com/
MerchantWords: https://www.merchantwords.com/
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And the first one that I wanted to cover is Amazon. The way you win on Amazon is through internal and external promotion.

So, let's get started with internal promotion. There are many different internal promotion systems. First off, if you have an effective Amazon product page, you're going to do better. If you follow up with your customers, and you support them, and you do whatever it takes to delight them and knock their socks off, they're going to keep coming back and buying from you again after again after again, and even give you amazing reviews. Same with packaging and inserts. People love nice looking packaging, the way things feels. You also want to consider giving out bonuses along with your products.

A lot of times, this can be digital based, like PDFs or ebooks. And if you do all of these, and then you close the loop, and you get positive feedback, you can do quite well. The big key with Amazon to doing well is not just getting new people, but it's getting repeat customers.

A good product page means higher conversions. And if you get higher conversions, that means Amazon makes more money. Hence, they'll rank your product higher on Amazon when people are doing searches. You want to make sure you include different images, videos, and different colors that really stand out, so that way, your product stands out.

The perfect product page also has very detailed product descriptions. People want to know what they're buying. It doesn't matter if you're selling something for 20 bucks or $1,000, the more detailed you get, the better off you are. People also want their questions answered. And make sure that you really encourage reviews, whether they're good or bad.

Positioning is also important on where you put the keywords. You want them throughout your title, throughout your description within the text, throughout your bullets, wherever you can sprinkle them in, where it makes sense, don't just shove them in, it needs to make sense. And pick the right ones.

Now, let's dive into external promotion. First off one of my favorite channels is YouTube. You can also drive more traffic through things like email blasts, pushing on Facebook, Twitter, Instagram. And of course, my favorite, push notifications, that not too many people are using, and I don't know why, because they're still super effective.

Next, of course, is paid traffic. So, here's a formula I want you to follow, and it's called ACOS. That stands for advertisement cost of sale. In other words, look at how much you're spending on ads and how many sales you're generating. So you know, all right, I'm spending $20 per sale, I'm spending $2 a sale. Well, is your margins more than $2 or $20 or $5? As long as it's profitable, and ideally, the more profitable, the better, you should keep spending. And at first it may not, but over time, you can tweak it, and I'll show you some things that you can do to tweak it and make it more profitable over time.

But if you can create a better product, better description, you have better click through rates, you're going to be better off and you're going to be showcased even if you're not paying as much. And that's what's going to help you increase your profitability, right? And it also goes down with your landing page as well.

So, not just your bidding strategy. Are you really solving people's pain point? Do you express that within the copy? Are you using bullets? Do you have amazing images? Is your product page better looking than your competition's? If you have all of this, you're going to be better off, and you want to continually test and tweak until you get there. One way that you can ensure that you get there is by AB testing, as I mentioned.

For your first month on Amazon, here's what I want you to do just as a recap, rush to get to 15 reviews, social proof is awesome, make sure you use the auto PPC, bid one to $2, max of $50 daily budget, and you want to spend at least $5 to get you started, and then go from there.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

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#eCommerce #NeilPatel #DigitalMarketing

Today, we're going to be breaking down content promotion. Just in the last lesson, I ended up breaking down how to create content. And now that you've created content, it's time to promote it so that way you can get some traffic and of course generate those sales.

RESOURCES & LINKS:
NerdWallet - https://www.nerdwallet.com/
Ubersuggest - https://neilpatel.com/ubersuggest/
ManyChat - https://try.manychat.com/ecomhome
Hello Bar - https://www.hellobar.com/

Whether it's blog posts, product pages, category pages, and now it's time to promote them so you can get traffic.

And I want to start off with sidebar links. I do think on the Neil Patel website. Lot of other blogs have started doing it as well like NerdWallet. Whenever you have amazing content, link to them in your sidebar, include rick anchor text when it makes sense and its relevant. And what you'll find is within six months or a year, those pages really dominate Google.

I also want you to be leveraging social media platforms. from Facebook, to Twitter, to Instagram. Why, because it allows other people to relate to them, understand them, and of course, it helps build that loyal brand following which increases sales over time.

Another type of content that I love using is carousel images. So if you go on my Instagram profile, what you'll find is I'll tell the story and people just keep clicking Next, Next, Next. This also does really well for me on LinkedIn. It's an amazing piece of content that gets a ton of shares and gets loves.

Also, with your ecommerce site, make sure you're using push notifications. And you can use tools like Subscribers for that. I get roughly 6% clicks. You can create a drip sequence to keep getting people to come back and buying more and more from you, as well as pushing them to your content as well.

Of course, you're not going to rank well on Google if you're not building links to your content. So you need to acquire links and use proven tactics to do it. It's one of the core factors in Google's algorithm.

So go to Ubersuggest and put in your competitor's URL. When you go to Ubersuggest and you put in your competitor's URL, on the left-hand navigation I want you to click on Backlinks. This will take you to a report that shows all the people linking to your competition. It'll give you an idea of what sites are good and what sites are bad.

You want to go and get links from the URLs that are high in domain score. The higher the domain score, the more authority that page has. And you ideally want to go after links that are followed. A no follow link and on the screen you'll see NF, that stands for no follow.

What I like doing with ecommerce is I go out there, I reach out to bloggers, I build relationships with them and I ask them for a link. And the way I typically do this is when I'm putting in my competitor's link to see who links out to them, I'll email that site owner like, "Hey John, I noticed that you linked to X, Y, and Z article from this website, and it covers A, B, and C." But what they're lacking is covering one, two and three, and I'll break down those points of one, two, and three of what that article is missing. And then I tell them, "My article covers all of that. Feel free and check it out here, and if you like it, feel free and link to it." And a lot of people will link to it, majority won't, but a lot of people will. You just have to end up sending out literally hundreds of emails.

This little, simple thing will get more traffic to you every time you release a blog post. Of course, there's also chat boys and messengers lists. So you better get on that chat box train whether it's through ManyChat, or you decide to use ones that are more so on your website like Intercom or Drift, chat bots are really a good tool to drive more traffic and sales to your products.

So overall, I covered a lot of different ways that you can promote your content such as the sidebar links, and social media platforms, to link building, to push notifications, and the list goes on and on. Leverage as many of them as you can. You may not leverage all of them because you may lack some time, and that's okay. Pick the ones that you are think are going to be the easiest and then go from there, but eventually you do want to go after all of them.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

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#eCommerce #NeilPatel #DigitalMarketing

Welcome to another day of "eCommerce Unlocked" Today, we're going to be breaking down SEO and content production. This is going to be a really fun exercise because there's multiple ways of doing content production for eCommerce, and I'm going to be going over all of them.

RESOURCES & LINKS:
____________________________________________
Download the assets mentioned in this video: https://neilpatel.com/training/

eCommerce Unlocked Playlist (Full course): https://www.youtube.com/watch?v=qTLffZkxnT0&list=PLJR61fXkAx10nv7ySTrcUbnesUxuGIWHG

Ubersuggest: https://neilpatel.com/ubersuggest/
Trello: https://trello.com/
Google Docs: https://www.google.com/docs/about/
Shopify: https://www.shopify.com/
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But first let's go over mobile-first indexing. Because we're all on mobile devices, you're seeing more and more people searching from mobile devices, whether they're out and about, or at work, or walking down the street, or heck sometimes even when they're in a car, hopefully not when they're driving though. You want to make sure that your website is designed for both mobile devices and desktop devices.

So I want you to keep a few things in mind. Does your content really need to be that long? A lot of people are like, hey, I want to produce three, four, or 5,000 word articles. Well, if you can get the same message across in 500 words, then make it 500 words.

I want you to go to Ubersuggest.com, that'll take you to the Neil Patel website, put in your URL and click on the Site Audit report in the left-hand navigation. And it'll look at your website from a responsive version, and make sure that you're loading in the most efficient way, and even tell you what you need to fix.

Now, this lesson is about mainly content and SEO. So after you get your website mobile-friendly, you need to produce content if you want to rank really well. And there's multiple different types of content that you can produce. And in a moment, I'm going to break down all of them, and how you can maximize your traffic from each of them.

So let's first go over ranking product pages. I want you to go to Ubersuggest again, type in keywords for your products. In the left-hand navigation click on Keyword Ideas. And this will give you a big list of keywords that you can go after. Make note of the type of keywords that are really good for blog posts, and make note of the other ones that are really good for let's say product pages.

When you're using Ubersuggest, I also want you to really look at the search volume. The more, typically the better.

Also analyze the competition, the lower the SD or SEO difficulty, which is what SD stands for, the easier it is to rank.

Also look at the cost per click. If the cost per click is higher, well, that'll tell you that this keyword tends to do better.

Now, if you have a new eCommerce site, you won't see really much data here, but if you type in your competition you can see all the keywords that they're ranking for, and you can use this report for that, because it'll give you ideas of what's working for them, and what probably will work for you.

I also want you to go back to the keyword ideas report, and look at the prepositions, the suggestions, the related keywords, the questions, comparisons.

Also, I want you to go to the Site Audit report within Ubersuggest on the left-hand navigation, because as it's crawling your site, you can see all the URLs, the errors, the warnings, your meta tags, if you have any low quality backlinks or broken ones, and then you can go and fix all of them. And you want to fix them because if you don't fix them, you won't rank as high.

With SEO, it's not about doing one or two things well, it's about doing all the little things extremely well. So when you have a band up website, that's when you see better results.

As for your on-site listing optimization, titles, bullets, descriptions, and keywords, that's really, really important. The category pages right now are dominating such, from category and even listing pages.

There's also another thing that I want you to do, I want you to be found in Google Shopping, and you can shop for free. Just go to the URL on this slide, follow the steps, and you'll start getting loved more by Google.

It all starts with research, then you go into editing phase, then draft review, then editing, and of course, then you're ready again. So let's break them down. For the research phase you can just use Ubersuggest, as I mentioned, you can put in any keyword, it'll show you all the ideas.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
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Neil Patel and Eric Siu decided to help get your business ready for the changes in 2020 by going live with the next series of Marketing School podcast episodes. Join us in today’s recording session.
We’ll discuss topics like the hottest trends in Marketing, actionable strategies and tactics around SEO and advertising, and ultimately, how to thrive in 2020.
Join Neil Patel and Eric Siu for this round of Marketing School Q+A. These episodes are recorded live and you get to listen in, we’ll be answering comments in between episodes.
Make sure to leave all your business and marketing questions in the comments below so you can join our conversation!
#NeilPatel #MarketingTrends #BusinessGrowth

Today is another day of SEO Unlocked and today we're going to be covering conversion rate optimization.

RESOURCES & LINKS:
____________________________________________
Download the assets mentioned in this video: https://neilpatel.com/training/

eCommerce Unlocked Playlist (Full course): https://www.youtube.com/watch?v=qTLffZkxnT0&list=PLJR61fXkAx10nv7ySTrcUbnesUxuGIWHG

Ubersuggest: https://neilpatel.com/ubersuggest/
HelloBar: https://www.hellobar.com/
____________________________________________

So let's dive into the first lesson of this week which is CRO.

By focusing on product pages we call them PDPs, you can increase revenue with a few simple tweaks.

So let me breakdown a really good product page. Two things that I want to emphasize on this page is a phone number. Things like badges that say free no contact delivery, those kind of things can help boost conversion rates.

With your website you want to optimize your meta descriptions. Meta descriptions will help boost conversion rates. So if you take your title tag and you look at your product pages or the landing pages and you make sure your title and meta description is appealing, it evokes curiosity, lets them know what they're going to get, isn't too long where it gets cut off from search and isn't the optimal format which is natural, compelling content, you're going to end up generating more sales, and if you want to analyze your meta tag, go to Ubersuggest.

Here's multiple product shots. This is one of the easiest ways to boost conversions. When people are looking at a product they want to see every single viewpoint from it.Humans respond 6,000 times faster to visual images than they do over text. So make sure that you're using visuals.

But when you're using visuals, you want to make sure that you're compressing your images so that way your page loads fast, because every second delayed in load time is going to cost you conversions. So compress your images, but still keep the quality up.

You also want to articulate your product descriptions. Turn the features into benefits and use a combination of logic and emotion. When you tie both of those two things in together because some people are more emotional, some people are more logical, but when you combine them both you're going to hit all sides and boost your conversion rate.

For CTA buttons, people are more likely to click on Add To Cart than they are to click on Add to Bag, or Add to Shopping Bag, or Add to Basket. People prefer Add To Cart. Don't get fancy or anything like that, stick with what people know and are used to.

Another thing that I recommend that you do on your pages is answer frequently asked questions. So by answering the most common questions in the FAQ section you're going to save people time. It shows that you've thought through every single use case and it helps boost conversions. It's simple, this one thing won't drastically increase your conversions but if you combine everything that I'm talking about it really does help.

You also want to do exit intents. You can use products like Hello Bar to do this. So when someone's leaving your website they're not buying anything, I typically offer them a discount 5%, 10%, 20% in exchange for their email, that tends to work really well.

I also try to include case studies, reviews, testimonials, sometimes even video formats of that and email that tends to help a lot too and get people to come back and then buy again. Customer reviews are huge. People take that for granted.

An additional conversion hack that you can use is leveraging scarcity and urgency.
You can do this to your headlines or call to actions, but the more urgent people know that, hey, your product may be running out of inventory, the more likely they are to buy and you don't want to trick or deceive them.

You got to go and optimize everything. One thing won't really change your business but combining all of them is what's really going to drive you more sales. It all starts from the traffic and at the very end, when you go through all the steps, it'll end up generating you more revenue and there's a ton of little steps but they all add up from offers, to email campaigns, to upsells, down cells, every time you have a new product launch telling people about it, all of this stuff really does help.

If you're on Shopify, checkout Zipify Pages, it's an easy way to generate more upsells. We love it to death.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

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#eCommerce #NeilPatel #DigitalMarketing

Today is another day in eCommerce Unlocked. Today we're going to be breaking down marketing channels. I want you to keep one thing in mind as we go over today's lesson. This course is what I would do to market my own eCommerce business if I owned one.

RESOURCES & LINKS:
____________________________________________
Download the assets mentioned in this video: https://neilpatel.com/training/

eCommerce Unlocked Playlist (Full course): https://www.youtube.com/watch?v=qTLffZkxnT0&list=PLJR61fXkAx10nv7ySTrcUbnesUxuGIWHG
____________________________________________

And this will help you manage your marketing channels because there's a lot of them, you're not going to do them all at once. But over time, at least you can get through them step by step.

With marketing, it's very important to have KPIs. KPIs are known as key performance indicators. You want to keep an eye out on these. Whether that's unique visitors, conversion rates, average revenue per channel, profitability, margins.

I'll dive really deep into the channels in the upcoming weeks, but in the meantime, I want to show you a few tactics that you can implement right now.

Instagram marketing is another channel that I mentioned, it's huge for e-commerce. So is Snapchat. If you end up putting a lot of products out on e-commerce, you can generate quite a bit of sales.

Email marketing, it's one of my favorite channels for different businesses it's going to vary, email marketing has an average ROI of $30 for every $1 spent, just think about that. You can generate $30 for every $1 spent. Even though emails aren't sexy, they convert and they drive sales.

Another approach is upsells. Remember when you go to McDonald's, or if you haven't been, just think about when you're a kid, they always ask you, do you want to toy with that? Do you want to supersize that? Those are all examples of upsells. The right way of doing it is having two upsells and downsells at checkout, the first upsell should be a higher price, and the second one should be 2/3 the price, and it should be a complementary product.

Now, let's go over the math just so you can understand the power of upselling. It's both the same product, let's say you have 500 orders a day. And I know that's a large amount, but it's not that large for some companies. So if you have 500 orders a day, and your average order is let's say $65 for the product. If you have an upsell for $55, and you only get 5% of people who take it, that's 25 people who buy, that's roughly $1,375 in revenue. On the flip side, if you fine tune your upsell and you sell for the same $55 price point, but now you get 15% of the people buy it, that's 75 upsells a day. That's $4,125. The difference is $2,750 a day. That's the power of having a really good upsell.

A few more proven examples that I love, inserts. You're sending people a product, make sure you're putting inserts that promote other products that you also have to offer. It's a great way to keep getting people to come back and buy more from you.

Another tactic is by using lead magnets, exit intents, with one of my old sites, Nutrition Secrets, when we're selling supplements, we did a quiz at the very end that would break down how people can end up losing weight and then sending them the right product that was great for them. Here's one that I use for my website.

And remember e-commerce, many of you could be selling services as well. I would have people go into a cheat sheet, get in their name and email. And then from there, sell them my services over email. If I'm selling a product, I can offer coupons. And then I can sell them products and services related to that over email as well.

When people go to your e-commerce site, you're going to lose a lot of people from not checking out, right? So they're going to bounce or abandon cart, as they call it. I want you to get those people to subscribe through browser notifications, you can do that through subscribers.com. You want to do a push, and depending on the industry, you can see roughly a 6% click through rate. It's a really simple way to generate sales in addition to email marketing.

Most successful e-commerce businesses deploy sales channels, plus marketing channels to maximize their revenue. By doing both, that's how you can do well.

The question is, are you going to follow all the steps in eCommerce Unlocked so you can get the results? So the next step I have for you is go to neilpatel.com/training, and click on eCommerce Unlocked.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

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#eCommerce #NeilPatel #DigitalMarketing