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Mika Novo is a freelance designer and strategist based in Munich, Germany. Since 2017, he has been developing branding strategies for businesses and startups through visual branding, web, UI & UX design, sound branding, and social media content.

It seems to us that Mika wanted his personality to shine through his design —  hipster and unapologetic about it. The idea of showing his working process through a timelapse video gives an inside glimpse into the studio in a trendy way that coincides with today’s storytelling trends (Instagram, stories, etc.). The projects’ presentation works well, and the hierarchy is very clear. On the left, the name of the project and Mika’s part in it. On the right — a view of the project and everything you need to know about it. Here, too, the use of the accordion is efficient because anyone who really wants to know the whole process will click on it. This saves the endless scrolling caused by a mass of text. Black and white colors dominate the layout with a touch of blue. The only change in color appears when Mika lists his services or refers to his colleagues. 

Design & DevelopmentMika Novo

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