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BCU Advantage is the business support service from Birmingham City University (BCU) in the UK. Their support helps entrepreneurs achieve their business goals through collaborations with BCU experts, business specialist and recruitment professionals along with partner organizations and funding bodies.

When entering the BCU website, a slideshow welcomes the visitor with pictures that describe what BCU has to offer, with a big title and a button inviting us to understand more about the various courses. Also, the main menu does not display headlines but rather engaging call-to-actions. The fun thing that happens (very satisfying for people with OCD) is the cube that initially sticks out, then fits precisely into the sticky menu upon scrolling down — great joy!

The contrast between the colors pink and black gives the impression of a serious institution (black) that is also supportive (pink). The sans serif fonts produce a very modern look & feel, and the white backgrounds with images of people or technological spaces only reinforces this look & feel. The entire site is structured using squares and boxes, and everything has a clear grid — a design suitable for a place that talks business, where everything has to be neat, clear, and in order.

Design & Development: KIJO Creative

Theme: Custom

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