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Selling WordPress Plugins & Themes To Enterprises – Is That Possible And How To Do It?
This article was originally published on this siteAccording to a study commissioned by WP Engine, 57% of enterprises use WordPress. Is your WordPress plugin or theme business ready for enterprise clients? I’m not pretending to be an enterprise sales expert, but, during my 10-year journey as an entrepreneur, I had my fair share of experiences […]
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Niche vs. Mass Market – The Pros & Cons of Going Niche for WordPress Plugin And Theme Shops
This article was originally published on this siteAs the competitive landscape of WordPress is maturing and thousands of budding developers enter the WordPress economy, how does your new product stand apart from the noise? Do you focus on being “loud,” pushing your product to the WordPress masses? Or do you instead dive down into a specific […]
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How We Use Email Marketing Automation to Fill The Gaps for New Subscribers And Bump Up The Blog’s Conversion Rate
This article was originally published on this siteWe’ve recently decided to take advantage of MailChimp’s (free) email marketing automation feature in order to fill a gap we’ve been unable to manually bridge for our new blog subscribers. In this post I share the email marketing automation technique we’ve come up with, using tools that are […]