Dream It - Create It

The Anatomy of a High Converting Pricing Page for WordPress Plugins & Themes

We’ve reviewed hundreds of pricing pages to help developers perfect their content, layout, and design. [...]

How to Get Way More Freemium Upgrades for Your WordPress Plugin or Theme

The freemium business model is popular among WordPress and SaaS solutions because it increases the [...]

How to Start a WordPress Gutenberg Block Plugin Business

It’s been more than two years since Gutenberg made its public debut. While it had [...]

WordPress Business Cheat Sheet for Selling Themes & Plugins

Growing a WordPress plugin or theme business is hard. Apart from the obvious product development [...]

How Mark Zahra got Spotlight Instagram Feeds Plugin to 10k+ Active Installs in Less than 9 Months

The next in our series of success stories is Mark Zahra, CEO of RebelCode – [...]

Can Plugin Developers Succeed on the AppSumo Marketplace?

If you’re a new plugin creator, there’s a good chance that you’ve probably heard of [...]

Getting The Most out of Feature & Customization Requests for Plugin & Theme Developers

Building a WordPress website is all about customization to make it look and act the [...]

Why You Should Make Your Plugin or Theme Multilingual-friendly (+How to Do it)

It’s a lot of work to build a plugin or theme, and it can seem [...]

How Blocksy Theme’s Super-star Founders Hit 10k+ Users in 2 Years

I’ve had the pleasure of talking with two amazing young guys from the Republic of [...]

Challenges In Growing A WordPress Plugin Business Without Growing A Team

My name is Milan, and I am the owner of Dev4Press, a company dedicated to [...]

How to Create A Video That Easily Drives More Downloads and Sales for Your WordPress Plugin

If you haven’t yet noticed, online video is changing the way that we learn and [...]

How Benjamin Denis Took His WordPress Plugin From An Idea to 10K+ Active Installs in 1 Year On His Spare Time!

This time we are interviewing an exciting entrepreneur from France. Benjamin Denis is the creator [...]

The Complete US-based Tax Cheat Sheet for WordPress Plugin and Theme Developers

There’s an old saying “in this world nothing can be said to be certain, except [...]

Selling WordPress Plugins & Themes To Enterprises – Is That Possible And How To Do It?

According to a study commissioned by WP Engine, 57% of enterprises use WordPress. Is your [...]

James Kemp Doubled ‘IconicWP’ Revenues In Less Than A Year By Leveraging Various Freemius Features

A very exciting interview is in store, as this time we get caught up with [...]

How Barn2media More Than Tripled Their WordPress Plugins Sales Without Spending More Time On Support

Katie Keith and her husband Andy co-founded Barn2Media in late 2009. Initially dedicated to designing [...]

Niche vs. Mass Market – The Pros & Cons of Going Niche for WordPress Plugin And Theme Shops

As the competitive landscape of WordPress is maturing and thousands of budding developers enter the [...]

How We Use Email Marketing Automation to Fill The Gaps for New Subscribers And Bump Up The Blog’s Conversion Rate

We’ve recently decided to take advantage of MailChimp’s (free) email marketing automation feature in order [...]

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