3 Things Totally Upending What a ‘PPC Manager’ Really Is via @siliconvallaeys
PPC pros who underestimate the impact automation will have on their professional lives risk missing [...]
5 Reasons Why Your PPC Leads Are Not Converting via @brookeosmundson
It’s all fun and games when your PPC account is running smoothly. Campaigns are crushing [...]
How SMBs Can Use Data From 100M Calls to Rebound From COVID-19 via @CallRail
This post was sponsored by CallRail. The opinions expressed in this article are the sponsor’s own. [...]
What Is a Conversion in Paid Media? via @SusanEDub
Once upon a time, a conversion in PPC was simple. It meant someone completed an [...]
When Ad Platforms Control the Auction, Return, Data… & Now the Cookie via @PPCKirk
Let’s say you go to a gas station in a small town in Montana on [...]
PPC & the B2B Buyer Journey: A Primer via @Mel66
PPC is often thought of as a lower-funnel channel, used to “close the sale” after [...]
5 Ways to Improve Your Lead Gen Campaigns Throughout the Funnel via @hoffman8
Lead gen advertisers are faced with the struggle of not only posting strong on-site KPIs [...]
Google Makes Shopping Ads Free Worldwide via @MattGSouthern
Google is making shopping ads free in more countries following the rollout of free shopping [...]
How to Use Competitor Insights to Get Ahead in PPC via @michellemsem
Why would a company want to conduct competitor research? There are many different reasons. But [...]
How to Plan a Sustainable B2B Media Strategy in a Recession via @iambenwood
We’re in the midst of what’s set to be the deepest global recession since World [...]
6 Things I Wish Someone Told Me When I Was New to PPC via @LisaRocksSEM
When I was new to PPC, it was interesting and challenging. But I did not [...]
How to Calculate Your ROAS & Ways to Use It via @coreydmorris
Return on ad spend or ROAS is a common metric used in PPC. While it [...]
Google Combines Custom Affinity and Custom Intent Into Custom Audiences via @SusanEDub
Google streamlined its audience options for Display, Discovery, Gmail and YouTube campaigns in an update [...]
4 Essential Tips for Auditing Google Ads Accounts via @SusanEDub
After auditing hundreds of Google Ads accounts over the years, I often see sneaky areas [...]
How to Use Google’s Call Recording to Listen to Your Call Ads via @GrpTwentySeven
Call ads and call extensions have been around for a while now. We love how [...]
Google to Pass UK’s Digital Service Tax to Advertisers via @SusanEDub
Following suit with Amazon’s move, advertisers in the UK, Turkey, and Austria are going to [...]
5 Essential ROI Formulas PPC Managers Should Master via @SusanEDub
“Am I profitable?” It’s a question every PPC account manager is asked, but it’s also [...]
PPC 101: Get Your Complete Guide to PPC Marketing Basics [EBOOK] via @MrDannyGoodwin
TL;DR: We have just updated our beginner’s guide: PPC 101: A Complete Guide to Pay-Per-Click Marketing [...]
Google Ads Limits Search Query Reporting & September Updates [PODCAST]
On this special Marketing O’Talk podcast, host Christine “Shep” Zirnheld is joined by PPC experts [...]
Breaking: Microsoft Ads Integrates LinkedIn Ads Targeting via @SusanEDub
Microsoft has announced LinkedIn targeting is now available for search ads. This much-anticipated feature is [...]
