8 Ways You’re Doing Google Ads Wrong & How to Make It Right via @coreydmorris
Google Ads is a powerful platform for driving awareness, traffic, and conversions.A finely tuned and [...]
PPC Today – Letting Go of What We Were Taught via @adamproehl
Most PPC professionals today weren’t taught how to run paid search campaigns in school (or [...]
Google Ads Shortens Business Identity Verification Time via @SusanEDub
Google Ads has updated the timelines to a 21 day response time for their Business [...]
How Ecommerce Companies Can Do More with Less Shopping Ad Budget [Webinar] via @brentcsutoras
Join our next webinar and discover how improving online shopper experience from Google Shopping Ads [...]
How to Drive Paid Search Strategy at the C-Suite via @lorenbaker
Leveraging PPC industry data in the boardroom is essential to get buy-in for campaigns.Yet, digital [...]
Google Ads Beta Testing Curbside Feature Pickup in Shopping via @SusanEDub
Google Ads has released an update to help local businesses trying to move inventory during [...]
How Ecommerce Companies Can Do More with Less Shopping Ad Budget in 2020 [Webinar] via @brentcsutoras
Join our next webinar and discover how improving online shopper experience from Google Shopping Ads [...]
Your PPC Reentry Plan: 3 Ways to Proceed with Paid Search Campaigns via @jonkagan
Dearest fellow search marketer: The world is a crazy place in early May 2020. Pandemic, [...]
Key COVID-19 Search Trends & 5 Immediate PPC Strategies to Act On via @christijolson
There is a lot of anticipation toward the future. What will the “new normal” look [...]
Google Smart Shopping Beta Testing New Customer Only Goal via @SusanEDub
Google’s Smart Shopping product is beta testing a new Conversion goal: New Customer Acquisition. Dubbed [...]
It Isn’t Business as Always: Adapting PPC Strategy in Changing Times via @timothyjjensen
The current world situation has caused an upheaval of life as we know it, while [...]
How to Monitor Your Paid Search Performance & Biggest Threats [Webinar] via @lorenbaker
Have you been wondering how to leverage your PPC industry data in the boardroom? Digital [...]
Google, Facebook, and Microsoft Release Q1 Earnings with Similar Stories via @SusanEDub
Quarterly reports from the major ad players have been highly anticipated among the COVID-19 volatility. [...]
8 Things Advertisers Say They’re Doing During COVID-19 via @siliconvallaeys
I’ve now hosted five PPC Town Halls and welcomed several PPC experts as panelists to [...]
Microsoft Ads Introduces Cookie-Based Experiment Feature via @SusanEDub
Microsoft Ads is adding an additional feature to the Experiment functionality launched last July.: cookie-based [...]
7 Dos & Don’ts for Taking Charge of Your PPC Program (Again) via @GrpTwentySeven
Over the past weeks, we’ve seen major economic changes due to the coronavirus and associated [...]
Paid Search: Driving Strategy at the C-Suite [Webinar] via @lorenbaker
Have you been wondering how to leverage your PPC industry data in the boardroom? Digital [...]
Google Call Only Ads Now Include Link Option via @SusanEDub
Google Ads has announced their Call Only ads now offers advertisers the option to include [...]
Breaking: Google Ads to Require Identity Verification via @SusanEDub
Google announced today they will begin requiring documentation of user identity and geographic location for [...]
How Ecommerce Companies Can Do More with Less Shopping Ad Budget in 2020 via @jgdeutsch
Multi-Product Landing Pages Can Double Conversion Compare this to 2.9% – the rate a customer [...]
