Paid Search

Google Ads to Explain Why Changes in Performance Occurred via @MattGSouthern

Google Ads will now provide explanations for why specific changes in performance likely occurred. Advertisers [...]

By |2019-12-06T20:58:55+00:00December 6th, 2019|Blog, Business, News, Paid Search, Resources, WordPress|0 Comments

The Search Console Message Panel & This Week’s News [PODCAST]

Catch up on the latest digital marketing news by listing to Marketing O’Clock, part of [...]

5 Steps to a Successful Brand Bidding Strategy via @amyppc

Follow this 5-step action plan to create your custom paid search branded strategy.The post 5 [...]

PPC & CRO Synergy: 6 Tips for Success via @dangilbertppc

Paid search advertising (PPC) and conversion rate optimization (CRO) are both great for boosting business [...]

Google Ads’ Optimization Score Now Includes Display Campaigns via @MattGSouthern

Google is expanding the Google Ads optimization score to include display campaigns, which means it’s [...]

By |2019-12-05T03:56:45+00:00December 4th, 2019|Blog, Business, News, Paid Search, Resources, WordPress|0 Comments

Google Continues to Command a Significant Share of Search Ad Revenue via @MattGSouthern

Google maintains its position as leader in search advertising, with net revenue dropping less than [...]

By |2019-11-26T05:57:10+00:00November 26th, 2019|Blog, Business, News, Paid Search, Resources, WordPress|0 Comments

Google Ads to Provide More Data on the Performance of Smart Bidding via @MattGSouthern

Google Ads will provide advertisers with more transparency into the performance of smart bidding strategies. [...]

By |2019-11-22T19:56:13+00:00November 22nd, 2019|Blog, Business, News, Paid Search, Resources, WordPress|0 Comments

A New Customer Decision Journey: Embracing & Fueling the Flywheel via @christijolson

Ever since the introduction of the AIDA model in the late 1800s, marketers have been [...]

4 Ways Automation Can Supercharge Your Holiday PPC Campaigns via @siliconvallaeys

Black Friday is almost here! Or did it already happen? Thanksgiving falls so late this [...]

By |2019-11-19T15:00:33+00:00November 19th, 2019|Blog, Business, News, Paid Search, Resources, WordPress|0 Comments

Google Quietly Rolls Out Combined Audience Targeting for Search Campaigns via @shepzirnheld

Advertisers are seeing combined audience targeting for search campaigns in their Google Ads accounts. Although [...]

By |2019-11-16T17:56:42+00:00November 16th, 2019|Blog, Business, News, Paid Search, Resources, WordPress|0 Comments

SEM vs. SEO vs. PPC Defined: What’s the Difference? via @searchmastergen

As someone who likes to think he is organized – or, as someone who at [...]

By |2019-11-13T14:56:24+00:00November 13th, 2019|Blog, Business, News, Paid Search, Resources, seo, WordPress|0 Comments

Why Your Thank You Page Is Costing You Money (& How to Fix It) via @adamlundquist

The experts tell you that a targeted user on Facebook clicks on your ad, downloads [...]

Is It Time to Give Google Ads Message Extensions Another Try? via @GrpTwentySeven

Google Ads message extensions were rolled out in October 2016 without a lot of fanfare. [...]

By |2019-11-12T15:00:40+00:00November 12th, 2019|Blog, Business, News, Paid Search, Resources, WordPress|0 Comments

How to Use Paid Search Insights to Optimize Other Marketing Channels via @cchaitanya

In this day and age, when data and analytics have an increasing influence over organizational [...]

Google Ads Editor Gets New Features & Support For New Campaign Types via @MattGSouthern

Google Ads Editor has been updated with support for new campaign types as well as [...]

By |2019-11-07T22:56:33+00:00November 7th, 2019|Blog, Business, News, Paid Search, Resources, WordPress|0 Comments

Google Expands Shopping Ads to Over 50 New Markets, Adds New Features via @MattGSouthern

Google is expanding shopping ads and introducing new features to help advertisers target shoppers worldwide. [...]

By |2019-11-07T01:56:21+00:00November 7th, 2019|Blog, Business, News, Paid Search, Resources, WordPress|0 Comments

The Rise of Advertising on Ecommerce Marketplaces: 5 Tips to Get Ahead via @ebkendo

We all know, it’s no secret. Amazon has come to disrupt budgets, raise expectations on [...]

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