Paid Search

3 Things Totally Upending What a ‘PPC Manager’ Really Is via @siliconvallaeys

PPC pros who underestimate the impact automation will have on their professional lives risk missing [...]

By |2020-10-28T14:00:32+00:00October 28th, 2020|Blog, Business, News, Paid Search, Resources, WordPress|0 Comments

5 Reasons Why Your PPC Leads Are Not Converting via @brookeosmundson

It’s all fun and games when your PPC account is running smoothly. Campaigns are crushing [...]

By |2020-10-20T14:58:29+00:00October 20th, 2020|Blog, Business, News, Paid Search, Resources, WordPress|0 Comments

How SMBs Can Use Data From 100M Calls to Rebound From COVID-19 via @CallRail

This post was sponsored by CallRail. The opinions expressed in this article are the sponsor’s own. [...]

By |2020-10-20T05:56:58+00:00October 20th, 2020|AdNouncement, Blog, Business, News, Paid Search, Resources, WordPress|0 Comments

When Ad Platforms Control the Auction, Return, Data… & Now the Cookie via @PPCKirk

Let’s say you go to a gas station in a small town in Montana on [...]

By |2020-10-06T13:58:58+00:00October 6th, 2020|Blog, Business, News, Paid Search, Resources, WordPress|0 Comments

5 Ways to Improve Your Lead Gen Campaigns Throughout the Funnel via @hoffman8

Lead gen advertisers are faced with the struggle of not only posting strong on-site KPIs [...]

By |2020-10-01T13:57:16+00:00October 1st, 2020|Blog, Business, News, Paid Search, Resources, WordPress|0 Comments

How to Use Competitor Insights to Get Ahead in PPC via @michellemsem

Why would a company want to conduct competitor research? There are many different reasons. But [...]

By |2020-09-30T14:02:33+00:00September 30th, 2020|Blog, Business, News, Paid Search, Resources, WordPress|0 Comments

How to Plan a Sustainable B2B Media Strategy in a Recession via @iambenwood

We’re in the midst of what’s set to be the deepest global recession since World [...]

By |2020-09-30T13:01:24+00:00September 30th, 2020|Blog, Business, News, Paid Search, Resources, WordPress|0 Comments

6 Things I Wish Someone Told Me When I Was New to PPC via @LisaRocksSEM

When I was new to PPC, it was interesting and challenging. But I did not [...]

Google Combines Custom Affinity and Custom Intent Into Custom Audiences via @SusanEDub

Google streamlined its audience options for Display, Discovery, Gmail and YouTube campaigns in an update [...]

By |2020-09-15T21:59:08+00:00September 15th, 2020|Blog, Business, News, Paid Search, Resources, WordPress|0 Comments

4 Essential Tips for Auditing Google Ads Accounts via @SusanEDub

After auditing hundreds of Google Ads accounts over the years, I often see sneaky areas [...]

How to Use Google’s Call Recording to Listen to Your Call Ads via @GrpTwentySeven

Call ads and call extensions have been around for a while now. We love how [...]

By |2020-09-10T11:58:48+00:00September 10th, 2020|Blog, Business, News, Paid Search, Resources, WordPress|0 Comments

Google to Pass UK’s Digital Service Tax to Advertisers via @SusanEDub

Following suit with Amazon’s move, advertisers in the UK, Turkey, and Austria are going to [...]

By |2020-09-09T16:59:46+00:00September 9th, 2020|Blog, Business, News, Paid Search, Resources, WordPress|0 Comments

5 Essential ROI Formulas PPC Managers Should Master via @SusanEDub

“Am I profitable?” It’s a question every PPC account manager is asked, but it’s also [...]

By |2020-09-09T14:14:57+00:00September 9th, 2020|Blog, Business, News, Paid Search, Resources, WordPress|0 Comments

PPC 101: Get Your Complete Guide to PPC Marketing Basics [EBOOK] via @MrDannyGoodwin

TL;DR: We have just updated our beginner’s guide: PPC 101: A Complete Guide to Pay-Per-Click Marketing [...]

By |2020-09-08T15:57:40+00:00September 8th, 2020|Blog, Business, News, Paid Search, Resources, WordPress|0 Comments

Google Ads Limits Search Query Reporting & September Updates [PODCAST]

On this special Marketing O’Talk podcast, host Christine “Shep” Zirnheld is joined by PPC experts [...]

Breaking: Microsoft Ads Integrates LinkedIn Ads Targeting via @SusanEDub

Microsoft has announced LinkedIn targeting is now available for search ads. This much-anticipated feature is [...]

By |2020-09-04T13:05:38+00:00September 4th, 2020|Blog, Business, News, Paid Search, Resources, WordPress|0 Comments
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