Top 10 Must-Try PPC Tactics for 2020 via @adamproehl
If you want your PPC campaigns to remain effective in 2020, you have no choice [...]
How to Leverage First-Party Data to Boost PPC Performance via @iambenwood
Most experts believe that the future of PPC will revolve around: An expanded use of [...]
Google Ads Makes Parallel Tracking Mandatory for Video Campaigns via @MattGSouthern
Google Ads is making parallel tracking available for video campaigns, which is optional for now [...]
Google Changes the Look of Paid and Organic Search Results on Desktop via @MattGSouthern
Google is rolling out an updated look for paid and organic search results on desktop, [...]
Google Ads Introduces Bid Simulator Support for Smart Bidding via @MattGSouthern
Google Ads is rolling out bid simulator support for the Target ROAS (return on ad [...]
Do You Really Want a 100% Google Ads Optimization Score? via @GrpTwentySeven
It isn’t unusual for companies to offer free online PPC analysis tools. So perhaps it [...]
B2B Paid Advertising in 2020 with Greg Finn [PODCAST]
Podcast: Download Subscribe: Apple Podcasts | Android | For episode 177 of The Search Engine [...]
How to Challenge Google Ads Trademark Disputes via @SidewalkBrand
A few weeks ago, I received a notice from Google Legal Support Team that a [...]
How to Track Offline Conversions in Microsoft Advertising via @timothyjjensen
Previously, I wrote about how to track offline conversions from Google Ads. Importing data from [...]
3 Free Tools to Help Investigate & Fix PPC Account Performance Changes via @siliconvallaeys
Figuring out why the performance of a PPC account has changed can be one of [...]
10 Paid Search & PPC Best Practices for 2020 via @LisaRocksSEM
Another year is quickly approaching. Now is the perfect time to review your current PPC [...]
Understanding BERT’s Implications on Paid Search via @digital_future
By now, you have probably heard of Google’s most recent update. BERT, affecting 10% of [...]
4 Ways to Prepare for PPC in 2020 via @GrpTwentySeven
For many of us, December is a less busy time of year. People go on [...]
Report: Marketers Consider Attribution Essential But Elusive
This is a sponsored post written by CallRail. The opinions expressed in this article are [...]
The Power of Impression-Based Campaigns to Grow Your Brand via @gmehrguth
I am a search marketer. I always do keyword research before launching any marketing campaign, [...]
Google Ads to Explain Why Changes in Performance Occurred via @MattGSouthern
Google Ads will now provide explanations for why specific changes in performance likely occurred. Advertisers [...]
The Search Console Message Panel & This Week’s News [PODCAST]
Catch up on the latest digital marketing news by listing to Marketing O’Clock, part of [...]
5 Steps to a Successful Brand Bidding Strategy via @amyppc
Follow this 5-step action plan to create your custom paid search branded strategy.The post 5 [...]
PPC & CRO Synergy: 6 Tips for Success via @dangilbertppc
Paid search advertising (PPC) and conversion rate optimization (CRO) are both great for boosting business [...]
Google Ads’ Optimization Score Now Includes Display Campaigns via @MattGSouthern
Google is expanding the Google Ads optimization score to include display campaigns, which means it’s [...]
