Paid Search

How to Leverage First-Party Data to Boost PPC Performance via @iambenwood

Most experts believe that the future of PPC will revolve around: An expanded use of [...]

By |2020-01-16T13:57:37+00:00January 16th, 2020|Blog, Business, News, Paid Search, Resources, WordPress|0 Comments

Google Ads Makes Parallel Tracking Mandatory for Video Campaigns via @MattGSouthern

Google Ads is making parallel tracking available for video campaigns, which is optional for now [...]

By |2020-01-14T21:57:38+00:00January 14th, 2020|Blog, Business, News, Paid Search, Resources, WordPress|0 Comments

Google Changes the Look of Paid and Organic Search Results on Desktop via @MattGSouthern

Google is rolling out an updated look for paid and organic search results on desktop, [...]

By |2020-01-14T18:56:29+00:00January 14th, 2020|Blog, Business, News, Paid Search, Resources, WordPress|0 Comments

Google Ads Introduces Bid Simulator Support for Smart Bidding via @MattGSouthern

Google Ads is rolling out bid simulator support for the Target ROAS (return on ad [...]

By |2020-01-14T01:57:42+00:00January 14th, 2020|Blog, Business, News, Paid Search, Resources, WordPress|0 Comments

Do You Really Want a 100% Google Ads Optimization Score? via @GrpTwentySeven

It isn’t unusual for companies to offer free online PPC analysis tools. So perhaps it [...]

By |2020-01-09T14:57:18+00:00January 9th, 2020|Blog, Business, News, Paid Search, Resources, Tools, WordPress|0 Comments

How to Challenge Google Ads Trademark Disputes via @SidewalkBrand

A few weeks ago, I received a notice from Google Legal Support Team that a [...]

How to Track Offline Conversions in Microsoft Advertising via @timothyjjensen

Previously, I wrote about how to track offline conversions from Google Ads. Importing data from [...]

By |2020-01-07T13:57:59+00:00January 7th, 2020|Blog, Business, News, Paid Search, Resources, WordPress|0 Comments

3 Free Tools to Help Investigate & Fix PPC Account Performance Changes via @siliconvallaeys

Figuring out why the performance of a PPC account has changed can be one of [...]

By |2019-12-18T15:28:47+00:00December 18th, 2019|Blog, Business, News, Paid Search, Resources, Tools, WordPress|0 Comments

Understanding BERT’s Implications on Paid Search via @digital_future

By now, you have probably heard of Google’s most recent update. BERT, affecting 10% of [...]

By |2019-12-11T13:57:17+00:00December 11th, 2019|Blog, Business, News, Paid Search, Resources, WordPress|0 Comments

Report: Marketers Consider Attribution Essential But Elusive

This is a sponsored post written by CallRail. The opinions expressed in this article are [...]

By |2019-12-10T06:58:40+00:00December 10th, 2019|AdNouncement, Blog, Business, News, Paid Search, Resources, WordPress|0 Comments

The Power of Impression-Based Campaigns to Grow Your Brand via @gmehrguth

I am a search marketer. I always do keyword research before launching any marketing campaign, [...]

By |2019-12-08T14:03:06+00:00December 8th, 2019|Blog, Business, News, Paid Search, Resources, WordPress|0 Comments

Google Ads to Explain Why Changes in Performance Occurred via @MattGSouthern

Google Ads will now provide explanations for why specific changes in performance likely occurred. Advertisers [...]

By |2019-12-06T20:58:55+00:00December 6th, 2019|Blog, Business, News, Paid Search, Resources, WordPress|0 Comments

The Search Console Message Panel & This Week’s News [PODCAST]

Catch up on the latest digital marketing news by listing to Marketing O’Clock, part of [...]

5 Steps to a Successful Brand Bidding Strategy via @amyppc

Follow this 5-step action plan to create your custom paid search branded strategy.The post 5 [...]

PPC & CRO Synergy: 6 Tips for Success via @dangilbertppc

Paid search advertising (PPC) and conversion rate optimization (CRO) are both great for boosting business [...]

Google Ads’ Optimization Score Now Includes Display Campaigns via @MattGSouthern

Google is expanding the Google Ads optimization score to include display campaigns, which means it’s [...]

By |2019-12-05T03:56:45+00:00December 4th, 2019|Blog, Business, News, Paid Search, Resources, WordPress|0 Comments
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