marketing strategy

3 Ways You Can Leverage User-Generated Content and Reasons Why You Should

If you’re on social media, you’ve probably seen a lot of brands that share user-generated [...]

How to Write an Awesome Value Proposition for Your Project or Brand

Your value proposition is one of the strongest tools you have to convert strangers into [...]

A Simple Guide to Topic Clusters and Pillar Pages

Content marketing isn’t a new concept. Marketing professionals use this strategy to grow engagement and [...]

A Simple Guide to Understanding Omnichannel Marketing

When it comes to marketing efforts, every company has its own approach. In email newsletters [...]

A Simple Guide to Understanding Omnichannel Marketing

When it comes to marketing efforts, every company has its own approach. In email newsletters [...]

WordPress Products, Audited: The ‘All-in-One Video Gallery’ Case Study

This is our third release of WordPress Products: Audited, where we help developers optimize their [...]

Advertising vs Marketing: Using the Difference to Your Advantage

Despite being one of the more varied careers out there, the term marketing has become almost [...]

How to Use Social Proof for Boosting WordPress Plugin and Theme Sales (special announcement!)

We naturally like to feel validated that we’re making the right decisions. Whether it’s having [...]

The Marketing Handbook for WordPress Plugin and Theme Developers

It’s not a secret that product people, especially developers, tend to focus most of their [...]

Using Sensory Language and Metaphors to Boost Your Marketing’s Effectiveness

If you were a kid in 1994 or later, then you know what a rainbow [...]

David Braun and TemplateMonster – From a Web Design Studio to One of The Top WordPress Themes Marketplaces

Today I’m interviewing David Braun, the CEO & co-founder at TemplateMonster: one of the leading [...]

Creative, Modern Ways To Reach New Relevant Audiences For Your WordPress Plugin/Theme

Any WordPress plugin or theme without engaged and relevant audiences of users will have a [...]

‘WP Mobile Menu’ Grew Rapidly Thanks To 1 Developer Doing All The Right Things

Rui Guerreiro is the creator of WP Mobile Menu, a user-friendly, dedicated and responsive WordPress [...]

How to Create A Video That Easily Drives More Downloads and Sales for Your WordPress Plugin

If you haven’t yet noticed, online video is changing the way that we learn and [...]

Selling WordPress Plugins & Themes To Enterprises – Is That Possible And How To Do It?

According to a study commissioned by WP Engine, 57% of enterprises use WordPress. Is your [...]

How We Use Email Marketing Automation to Fill The Gaps for New Subscribers And Bump Up The Blog’s Conversion Rate

We’ve recently decided to take advantage of MailChimp’s (free) email marketing automation feature in order [...]