Digital Advertising

TikTok Debuts TikTok for Business, Signals Larger Move for Ad Dollars via @SusanEDub

TikTok announced the launch of TikTok for Business this week, planting its flag firmly on [...]

TikTok Debuts TikTok for Business, Signals Larger Move for Ad Dollars via @SusanEDub

TikTok announced the launch of TikTok for Business this week, planting its flag firmly on [...]

How YouTube Can Make Video Builder a More Useful Tool via @gregjarboe

I was excited to read Matt Southern’s article, Google Launches Free Tool to Help Businesses [...]

Google Ads’ Policy Crackdowns Continue via @SusanEDub

The latest in policy updates from Google include clickbait ad disapprovals and account pauses during [...]

Ads Appearing on Google’s Network Alongside COVID-19 Misinformation via @SusanEDub

Search and social platforms have had a lot to contend with when it comes to [...]

Google’s Monetization Policies for Publishers & Advertisers via @MattGSouthern

Google’s John Brown explains how the company’s monetization policies are created to meet the needs [...]

What’s Up With the Rise of Retailer Media Networks? via @ebkendo

Technically, there’s nothing new.Retailers have been monetizing site space, hosting coupons, banner ads, or having [...]

8 Things Advertisers Say They’re Doing During COVID-19 via @siliconvallaeys

I’ve now hosted five PPC Town Halls and welcomed several PPC experts as panelists to [...]

Why & How to Leverage Video Ads in the Wake of COVID-19 via @hoffman8

COVID-19 has created unique challenges for consumers and businesses alike. Businesses are looking for inexpensive [...]

Google and Facebook Ordered to Pay Australian Media to Use Their Content via @MattGSouthern

Google and Facebook must now share data and advertising revenue with local media companies in [...]

By |2020-04-20T16:56:27+00:00April 20th, 2020|Blog, Business, Digital Advertising, News, Resources, WordPress|0 Comments

Google Waives Ad Serving Fees for News Publishers via @SusanEDub

Google has announced their latest way to help during the COVID-19 crises, and this time [...]

Consumers Seeking Uplifting YouTube Content During the COVID-19 Pandemic via @gregjarboe

As the wave of stay-at-home orders rolled out across the United States over the past [...]

Consumers Seeking Uplifting YouTube Content During the COVID-19 Pandemic via @gregjarboe

As the wave of stay-at-home orders rolled out across the United States over the past [...]

Strategies for Amazon’s New Product Targeting on Seller Central via @SusanEDub

Earlier this month, Amazon Ads announced that Product targeting would be available on Sponsored Display [...]

Strategies for Amazon’s New Product Targeting on Seller Central via @SusanEDub

Earlier this month, Amazon Ads announced that Product targeting would be available on Sponsored Display [...]

What’s Happening to Paid Media Performance During COVID-19 via @SusanEDub

As the Coronavirus pandemic stretches on, uncertainty about when and how it will end has [...]

The Right Marketing Channel Allows You to Pivot Quickly via @KayleLarkin

Buyer behavior and the economy is changing at an unprecedented pace. We’ve seen drastic changes [...]

Spotify’s Self-Serve Ad Studio Exits Beta to 18 Markets Worldwide via @SusanEDub

Despite short-term uncertainty in early trends of reduced audio consumption during COVID-19, Spotify has remained [...]

Load More Posts