Digital Advertising

How to Maximize Your Search & Social Audience Expansion via @joshuacmccoy

Digital advertisers benefit from working in a dynamic, fast-paced environment where well-thought-out thought strategies come [...]

By |2020-09-18T14:01:37+00:00September 18th, 2020|Blog, Business, Digital Advertising, News, Resources, Social Media, WordPress|0 Comments

Remarketing vs. Retargeting: Are They The Same Thing? via @SusanEDub

Confused about the difference between remarketing and retargeting? You aren’t alone! These terms are used [...]

By |2020-09-17T12:59:05+00:00September 17th, 2020|Blog, Business, Digital Advertising, News, Resources, WordPress|0 Comments

Remember When Keywords Mattered Most in PPC? Well, That’s Changing via @jonkagan

Keywords – the most important thing to you in search – is going the way [...]

How to Make LinkedIn Lead Gen Forms Work for Your Brand via @timothyjjensen

LinkedIn lead gen forms are a powerful tool to attract more B2B leads. Users can [...]

By |2020-09-01T13:59:50+00:00September 1st, 2020|Blog, Business, Digital Advertising, LinkedIn, News, Resources, WordPress|0 Comments

CPM vs. eCPM vs. RPM: What Do These Paid Media Abbreviations Mean? via @SusanEDub

If there’s one thing online marketing has, it’s a lot of acronyms!Three, in particular, are [...]

6 Simple & Effective Google Display Network Tips via @krisjonescom

Are you looking for ways to strengthen your marketing strategy and boost your brand’s digital [...]

Hulu Launches Beta for Self-Serve Advertising Platform via @SusanEDub

Long-known as a an expensive platform for ads, Hulu is now making a play for [...]

Hulu Launches Beta for Self-Serve Advertising Platform via @SusanEDub

Long-known as a an expensive platform for ads, Hulu is now making a play for [...]

Chrome 84 Handles 3rd Party Cookies Differently – How it Affects Publishers via @martinibuster

Google Chrome 84 is rolling out restrictive third party cookie handling that can cause 3rd [...]

Chrome 84 Handles 3rd Party Cookies Differently – How it Affects Publishers via @martinibuster

Google Chrome 84 is rolling out restrictive third party cookie handling that can cause 3rd [...]

TikTok Debuts TikTok for Business, Signals Larger Move for Ad Dollars via @SusanEDub

TikTok announced the launch of TikTok for Business this week, planting its flag firmly on [...]

TikTok Debuts TikTok for Business, Signals Larger Move for Ad Dollars via @SusanEDub

TikTok announced the launch of TikTok for Business this week, planting its flag firmly on [...]

How YouTube Can Make Video Builder a More Useful Tool via @gregjarboe

I was excited to read Matt Southern’s article, Google Launches Free Tool to Help Businesses [...]

Google Ads’ Policy Crackdowns Continue via @SusanEDub

The latest in policy updates from Google include clickbait ad disapprovals and account pauses during [...]

Ads Appearing on Google’s Network Alongside COVID-19 Misinformation via @SusanEDub

Search and social platforms have had a lot to contend with when it comes to [...]

Google’s Monetization Policies for Publishers & Advertisers via @MattGSouthern

Google’s John Brown explains how the company’s monetization policies are created to meet the needs [...]

What’s Up With the Rise of Retailer Media Networks? via @ebkendo

Technically, there’s nothing new.Retailers have been monetizing site space, hosting coupons, banner ads, or having [...]

8 Things Advertisers Say They’re Doing During COVID-19 via @siliconvallaeys

I’ve now hosted five PPC Town Halls and welcomed several PPC experts as panelists to [...]

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