Digital Advertising

5 Steps to a Successful Brand Bidding Strategy via @amyppc

Follow this 5-step action plan to create your custom paid search branded strategy.The post 5 [...]

Google Makes YouTube Masthead Ads on TVs Available to All Advertisers via @MattGSouthern

YouTube Masthead ads on TV screens are now widely available for all advertisers to buy [...]

By |2019-11-22T22:56:14+00:00November 22nd, 2019|Blog, Business, Digital Advertising, News, Resources, WordPress|0 Comments

5 Ways to Advertise Your CBD Brand Online via @iambenwood

The North American cannabis industry is expected to reach $16 billion by the end of [...]

YouTube to Display Shopping Ads on the Home Feed and in Search Results via @MattGSouthern

Google is bringing shopping ads to YouTube’s home feed and search results, letting advertisers tap [...]

By |2019-11-07T04:56:43+00:00November 7th, 2019|Blog, Business, Digital Advertising, News, Resources, WordPress|0 Comments

Google Rolls Out New Extensions for YouTube Ads via @MattGSouthern

Google is introducing new extensions for YouTube ads, which are similar to the extensions for [...]

By |2019-11-06T23:56:17+00:00November 6th, 2019|Blog, Business, Digital Advertising, News, Resources, WordPress|0 Comments

The Rise of Advertising on Ecommerce Marketplaces: 5 Tips to Get Ahead via @ebkendo

We all know, it’s no secret. Amazon has come to disrupt budgets, raise expectations on [...]

Search, Social & Connected TV: Why Connected TV Is the Next Big Ad Opportunity

Discover what makes Connected TV an effective performance channel and why you should integrate it [...]

Google Brings Virtual Makeup Try-on to YouTube Masthead Ads via @MattGSouthern

Google Ads is launching AR Beauty Try-on, which allows beauty brands to display ads where [...]

By |2019-10-15T18:55:51+00:00October 15th, 2019|Blog, Business, Digital Advertising, News, Resources, WordPress|0 Comments

7 Unexpected Tips That Will Make Your Facebook Ads More Effective via @virginianussey

Here are seven Facebook advertising tips that will help you take advantage of the new [...]

Google to Use Machine Learning to Manage Ad Frequency When Cookies Are Missing via @MattGSouthern

Google announced it will soon be using machine learning to manage ad frequency when third-party [...]

By |2019-10-09T14:57:03+00:00October 9th, 2019|Blog, Business, Digital Advertising, News, Resources, WordPress|0 Comments

How to Drive More Revenue to Your Search Campaigns with Third-Party Audiences via @hoffman8

Third-party audiences can be a great way to optimize your existing campaigns to run more [...]

A Guide to Every Automated Google Ad Type via @amyppc

Google Ads has made a big push toward automation, with rapid-fire changes to automated bid [...]

By |2019-09-27T14:59:17+00:00September 27th, 2019|Blog, Business, Digital Advertising, News, Paid Search, Resources, WordPress|0 Comments