Digital Advertising

Yelp Launches Efforts to Help Local Businesses Impacted By COVID-19 via @MattGSouthern

Yelp launched a number of efforts aimed at helping local businesses that have been affected [...]

By |2020-03-20T21:56:31+00:00March 20th, 2020|Blog, Business, Digital Advertising, News, Resources, WordPress|0 Comments

Why Using Conversions Imported From Analytics to Google Ads Does Not Actually Make Sense via @Wrodarczyk

As an alternative to setting up Google Ads conversion tracking, you can import conversions from [...]

Why Bing Should Be First in Your Healthcare Search Strategy [DATA] via @jonkagan

Any search marketer who has been in the “game” for 10+ years will tell you [...]

Amazon Sponsored Product Ads Are Rising in Price, New Report Says via @MattGSouthern

Prices for Sponsored Product ads, Amazon’s most popular ad product, are continuing to go up [...]

Sponsored Products with Walmart Media Group: What Sellers & Marketers Need to Know via @ebkendo

New year, new platform! I think we’re all pretty immune to the general announcement of [...]

Is a Super Bowl Ad the Equivalent of Lighting Money on Fire? via @gregjarboe

Three years ago, Tim Sullivan and Ray Fisman claimed in The Harvard Business Review that [...]

By |2020-02-19T14:59:15+00:00February 19th, 2020|Blog, Business, Digital Advertising, News, Resources, WordPress, YouTube|0 Comments

How to Use Location Data to Outsmart Competitors & Win Market Share via @brentcsutoras

While location-based marketing is widely practiced, understanding and effectively using location-based audiences remains a challenge [...]

6 Reasons to Run Responsive Display Ads (& 2 Reasons Not To) via @GrpTwentySeven

Some advertisers struggle to create display advertising programs. Sometimes they don’t have the design expertise [...]

By |2020-02-13T15:01:34+00:00February 13th, 2020|Blog, Business, Digital Advertising, News, Resources, WordPress|0 Comments

Google Partners Program Puts New Requirements on Companies via @MattGSouthern

A new Google Partners program is launching later this year, which may require current partner [...]

By |2020-02-13T13:02:11+00:00February 13th, 2020|Blog, Business, Digital Advertising, News, Resources, WordPress|0 Comments

How to Use Location Data & Win More Business [Webinar] via @brentcsutoras

More than 80% of marketers use location data to improve the performance of their campaigns. [...]

How to Advertise on LinkedIn: A Beginner’s Guide via @ashleymadhatter

Rumor has it that LinkedIn may be the up and coming advertising player this year. [...]

Google is Expanding Shopping Ads to Gmail via @MattGSouthern

Google Ads is notifying advertisers that standard Shopping campaigns will soon be able to reach [...]

By |2020-02-06T19:56:02+00:00February 6th, 2020|Blog, Business, Digital Advertising, News, Resources, WordPress|0 Comments

Google Chrome Expands Ad Blocking Efforts to Ads Within Videos via @MattGSouthern

Google Chrome’s built-in ad blocker will now block “annoying” and “intrusive” ads that run before [...]

By |2020-02-05T23:56:01+00:00February 5th, 2020|Blog, Business, Digital Advertising, News, Resources, WordPress|0 Comments

How to Outsmart Your Competitors Using Location Data [Webinar] via @brentcsutoras

More than 80% of marketers use location data to improve the performance of their campaigns. [...]

All Google Ads Campaigns to Utilize Standard Delivery As of May 2020 via @MattGSouthern

Google Ads is making standard delivery the only ad delivery method for all campaigns, including [...]

By |2020-01-29T20:58:35+00:00January 29th, 2020|Blog, Business, Digital Advertising, News, Resources, WordPress|0 Comments

Paid Media & Privacy: What’s Changing & What It Means for Marketers via @ArianneDonoghue

Privacy. This is a word that’s likely to elicit different reactions from consumers versus those [...]

Auditing & QA: Preventing GDN & YouTube Disasters via @jonkagan

Recently I took over another agency’s client, where they ran YouTube. The client is in [...]

11 Amazon Advertising Mistakes to Avoid in 2020 via @bestfromthenest

Amazon advertising has become increasingly important over the last few years. In 2019, Amazon added [...]

6 Things to Review in Your Google Display Campaigns via @afhammer

The end of year is always a good idea to review your Google Display campaign [...]

By |2019-12-18T14:04:09+00:00December 18th, 2019|Blog, Business, Digital Advertising, News, Resources, WordPress|0 Comments
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