A linguistic approach to creating content that ranks
Fleur Heesen Fleur is team lead of Yoast SEO academy. She creates online training courses [...]
Blog post checklist: how to optimize for search engines
Marieke van de Rakt Marieke van de Rakt is the founder of Yoast SEO Academy [...]
How to write a blog post: A step-by-step guide from preparation to publication
Writing a successful blog post all comes down to the proper preparations. It starts before [...]
How to optimize your landing pages for users
Landing pages are a very important part of your website. And if you optimize your [...]
Tips for your local SEO content strategy
Marieke van de Rakt Marieke van de Rakt is the founder of Yoast SEO Academy [...]
What is keyword cannibalization?
If you optimize your articles for similar terms, your rankings might suffer from keyword cannibalization: [...]
Ultimate guide to small business SEO
Michiel Heijmans Michiel is a partner at Yoast and our COO. Internet veteran. His main [...]
Reach the right audience by finding your shop’s niche
Michiel Heijmans Michiel is a partner at Yoast and our COO. Internet veteran. His main [...]
SEO copywriting and writing for sales
Marieke van de Rakt Marieke van de Rakt is the founder of Yoast SEO Academy [...]
How to get blog post ideas: 11 tips to find inspiration
Marieke van de Rakt Marieke van de Rakt is the founder of Yoast SEO Academy [...]
5 tips for writing readable blog posts
Reading from a screen can be difficult, so if you want people to read your [...]
What is search intent?
Marieke van de Rakt Marieke van de Rakt is the founder of Yoast SEO Academy [...]
Adapting your content strategy to changing times
Edwin Toonen Edwin is a strategic content specialist. Before joining Yoast, he spent years honing [...]
4 tips to quickly improve your website in the current situation
Melina Reintjens After getting her Master’s in Art & Visual Culture, Melina worked in the [...]
7 keyword research mistakes you should avoid
Marieke van de Rakt Marieke van de Rakt is the founder of Yoast SEO Academy [...]
Why and how to use the search results to create intent-based content
Melina Reintjens After getting her Master’s in Art & Visual Culture, Melina worked in the [...]
What is the user journey in SEO?
Edwin Toonen Edwin is a strategic content specialist. Before joining Yoast, he spent years honing [...]
Blog post structure: How to set up an easy-to-read text
Marieke van de Rakt Marieke van de Rakt is the founder of Yoast SEO Academy [...]
Semantically link entities to your content with Yoast SEO
Edwin Toonen Edwin is a strategic content specialist. Before joining Yoast, he spent years honing [...]
Readability: Dumbing down or opening up?
Marieke van de Rakt Marieke van de Rakt is the founder of Yoast SEO Academy [...]
