Careers & Education

Julie Joyce on Paid Links, Top Tools, Cheap Link Building Ideas & More [PODCAST]

ADVERTISEMENT Podcast: Download Subscribe: Apple Podcasts | Android | “[P]eople in the industry who’ve been [...]

9 Ways to Evaluate Guest Posting & Blog Outreach Services via @wburton27

Getting high-quality links to your site was once a critical factor in how well your [...]

The Future of SEO: What SEO & Marketing Pros Need to Understand via @kaliblissyoga

To succeed in SEO, you'll need to think like a machine, understand users, and deliver [...]

By |2019-10-30T11:56:10+00:00October 30th, 2019|Blog, Business, Careers & Education, News, Resources, seo, WordPress|0 Comments

Ongoing Education: Your Secret to SEO Success via @AndrewDennis33

SEO pros must always be learning. Here's how to stay informed despite the ever-changing nature [...]

By |2019-10-24T13:57:01+00:00October 24th, 2019|Blog, Business, Careers & Education, News, Resources, seo, WordPress|0 Comments

Barry Schwartz on Covering SEO News, Productivity & How to Grow a Business [PODCAST]

Get inspired by Barry Schwartz's exceptional work ethic, no nonsense approach to covering SEO news, [...]

4 Things No One Tells You When You Start Your Own Marketing Business via @Carolyn_Lyden

Ready to be your own boss? These four tips will help you build your new [...]

By |2019-10-23T13:56:58+00:00October 23rd, 2019|Blog, Business, Careers & Education, News, Resources, WordPress|0 Comments

Mary Davies Wins Search Engine Journal Community Award via @MrDannyGoodwin

Mary Davies, president of Beanstalk Internet Marketing, is the first recipient of the Search Engine [...]

By |2019-10-18T11:57:07+00:00October 18th, 2019|Blog, Business, Careers & Education, News, Resources, WordPress|0 Comments

Why You Should Integrate Search Marketing into Your Organization’s Culture via @coreydmorris

Here's how integrating SEO and paid search into your organization's culture can fuel your performance.The [...]

By |2019-10-17T14:55:49+00:00October 17th, 2019|Blog, Business, Careers & Education, News, Resources, seo, WordPress|0 Comments

Aleyda Solis on International SEO & How to Be Super Productive While Traveling [PODCAST]

Aleyda Solis shares her secret to staying productive despite her hectic traveling and speaking schedule.The [...]

5 Ways SEO Helps Marketers Work Smarter with Bigger Brands via @LWilson1980

If you take the same approach to big brands as all other companies you work [...]

By |2019-10-02T14:58:02+00:00October 2nd, 2019|Blog, Business, Careers & Education, News, Resources, seo, WordPress|0 Comments

10 Alternative Ways to Level Up Your SEO Skills via @HelenPollitt1

Ask a seasoned SEO how to get good at the trade and many will give [...]

By |2019-10-01T13:56:05+00:00October 1st, 2019|Blog, Business, Careers & Education, News, Resources, seo, WordPress|0 Comments

3 Places for SEO Beginners to Focus Their Time via @krisjonescom

Here are three areas of SEO that beginners should pay attention to in order to [...]

By |2019-09-26T14:55:55+00:00September 26th, 2019|Blog, Business, Careers & Education, News, Resources, seo, WordPress|0 Comments

Brian McDowell on Enterprise Ecommerce SEO, Mobile & Respect [PODCAST]

ADVERTISEMENT Podcast: Download Subscribe: Apple Podcasts | Android | “It was a combination of really [...]

What Is Personal Branding & 4 Reasons Why It’s Important via @AdamHeitzman

ADVERTISEMENT The concept of a business building a brand for itself is a pretty common [...]

7 Traits of an Ethical Content Writer via @DholakiyaPratik

Just like SEO, content marketing can be classified as white, gray, and black-hat. If you’re [...]

10 Reasons You Can’t Be Afraid to Experiment & Fail with Your Content via @JulieJoyce

The fear of failure is something that affects everyone at some point in their lives. [...]

7 Effective Tactics to Defeat Internet Trolls via @JuliaEMcCoy

ADVERTISEMENT Online trolls have been the bane of rational, civil internet users since the beginning [...]

Brett Tabke on Pubcon Turning 20, Anger at Google & The Power of Content [PODCAST]

ADVERTISEMENT Podcast: Download Subscribe: Apple Podcasts | Android | “[W]e’re a conference about marketing and we’re constantly learning about marketing in order to market our conference about marketing. It’s a circular reference, which really helps us market the conference better.” If you’ve been in the SEO or digital marketing space for a while, you’ve probably heard of, read about, or even attended a Pubcon event. Pubcon Pro, which is held in Las Vegas every fall, is a much-awaited conference that aims to educate, inform, and inspire attendees while networking and having fun. And we all have to thank Brett Tabke for turning Pubcon into the information-packed and value-filled conference that it is today. We know Brett as the founder of Pubcon and WebmasterWorld, but he’s actually been running community networking sites continuously since 1984. In today’s edition of The Search Engine Journal Show, I’ll be talking to Brett Tabke – an SEO pro you definitely need to know better. About Brett Tabke Brett Tabke is the Founder and CEO of Pubcon, the longest-running educational conference series in our industry, covering all things search, social, and digital marketing. He also owns Webmaster World, an online forum, where you’ll find web professionals discussing the latest industry news and developments. For almost 20 years, Brett and his amazing team at Pubcon have consistently put on an invaluable conference that have helped tens of thousands of SEO professionals and marketers do their jobs better. And in 2016, his hard work was recognized when he was given a Lifetime Achievement Award at the U.S. Search Awards. The secret to creating a loyal, grassroots and organic brand? Brett shares: “It became clear it was about interaction, it was about community, community, community – serving that community, taking care of that community, being interested in that community, and belonging to that community.” In this episode, Brett talks about the lessons he’s learned throughout his career, the secret to building loyalty from speakers and attendees, what’s in store for the industry, and more. Show Notes Brett on what winning the U.S. Search Awards Lifetime Achievement Award in 2016 meant to him. [1:39] The highlight of his career? When WebmasterWorld was a PR9 and ranked number one on the SERPs for the keyword [google] on Google (circa 2001). [2:24] “[N]ot everybody’s heard of Pubcon,” Brett shares. About 30% of the people who come to Pubcon every year are exposed to the brand that same year. [3:59] At Pubcon, it’s all about hands-on actionable information. Speakers need to have at least three giveaways that can help attendees better their website and marketing efforts. [5:57] Brett shares the story of how Pubcon came to be. Back in 2000, 125 people crammed into a London pub for a meetup hosted by WebmasterWorld’s RC Jordan and Mike Mackin. [7:43] On seeing the opportunity in growing Pubcon into a business. [11:01] How Vegas became the main destination for Pubcon. [12:40] What’s the difference between the main show in Vegas versus Pubcon Florida and Pubcon Austin? [14:18] Brett’s top conference networking tips that he’s picked up over the years. [17:06] His best advice for people who will eventually want to get on the stage at a Pubcon event. [19:18] This is what people can do to ensure they never get to speak at a Pubcon or a conference. [20:45] Brett’s secrets to creating such a loyal, grassroots and organic brand? Community, getting panels set up in a non-competitive manner, and alcohol. [24:02] On the decisions he’s had to make over the past 20 years to keep Pubcon a leader in the webmaster conference space. [26:55] As a younger person, Brett was fascinated by television sets – taking apart his family’s TV and putting it back together. He was also fascinated by the entire Commodore experience of the early ’80s.  [29:36] How Pubcon keeps its content agendas fresh, especially with there being so much more competition. [31:37] What are Brett’s pre- and post-Pubcon rituals? [33:49] On the difficulties he faced managing WebmasterWorld for quite a few years working with volunteers, losing referral traffic from Google after Panda and Penguin, and dealing with all the proclivities and sensibilities of a global audience. [35:35] The most satisfying part of all the stuff Brett has done for the past two decades. [38:08] On the biggest thing about WebmasterWorld: “We’re kind of this unique, independent platform that gives people a voice without necessarily having consequences attached to just having that voice.” [40:45] Brett shares his thoughts on the issues surrounding Google and big tech, where things might possibly land, and what it could mean for our industry. [42:15] What might happen if the federal and/or state governments find Google has violated antitrust regulations? [46:53] One of the pioneers of SEO, Brett started building websites in 1996 after a family friend asked him to build a webpage and learning HTML one weekend. [49:11] How much has SEO changed since back in the early 2000s and where are we going? [51:59] Brett’s recommended resources for people who want to stay abreast of the latest changes. [56:29] If he wasn’t in search, marketing and web design, Brett would probably do programming full-time. [1:00:23] The best pieces of professional and SEO advice ever given to Brett. [1:01:12] The worst piece of SEO advice he’s still hearing today. [1:03:27] What’s going on with links and is anchor text dead? [1:04:35] This is what Brett hopes people in this industry will remember about him. [1:05:34] Even if he could go back in time, Brett would not change a thing nor give himself any advice. [1:08:06] Brett shares how he got through the tough moments in his career and what he learned from it. [1:09:25] Learn the key to achieving long-lasting success in this industry, according to Brett. [1:11:03] The thing that has got Brett most excited about in technology right now. [1:14:13] What’s next for Brett Tabke? [1:16:06] Links from the Episode How to connect with Brett Tabke: Facebook | Twitter | Pubcon People Mentioned To listen to this Search Engine Show: Better Know an SEO Pro Podcast with Brett Tabke: Visit our podcast archive to listen to other Search Engine Journal Show podcasts!. Image Credits Featured Image: Paulo Bobita Podcast: Download Subscribe: Apple Podcasts | Android |

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