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Now for an even more exciting part from our webinar, the live Q&A from the audience.

Here are some of the insightful questions that our viewers asked Chris:

“What books are must-read for graphic design?”

    1. Typographic Design: Form and Communication (Rob Carter, Ben Day, Philip B. Meggs)
    2. A Smile in the Mind (Beryl McAlhone, David Stuart, Greg Quinton, Nick Asbury)

“Can you recommend five books?”

  1. Delivering Happiness by Tony Hsieh
  2. Show Your Work! by Austin Kleon
  3. 7 Strategies for Wealth & Happiness: Power Ideas from America’s Foremost Business Philosopher by Jim Rohn
  4. Pricing Creativity by Blair Enns
  5. The Brand Gap by Marty Neumeier

“I would like to hear your thoughts on DIY web-builders/the trend that now anyone can build a website. What space does this leave for web designers? How does it impact your web design fee?”

This is a common issue in many industries/professionals where an emerging technology or service is becoming automated or digitized, creating a reality where the early adopters who originally had competitive advantage because nobody else was in their space, and they devoted a lot of time and energy to create very customized, bespoke things for their clients. 

At first, it seems that because of these powerful tools, the prices go down because the tools are eating at the market and it becomes a race to the bottom, but it’s not really. 

Where do you want to spend your time and energy? Rebuilding the bricks and cement that you use to construct something? Or do you want to be paid for your problem solving, creativity and energy for your design and copywriting, your energy, etc. 

At some point, the tools will become so powerful that anybody can create anything. So it’s less about what you can build, rather why you want to build something and what do you want to say with that thing. This requires a creative human being!

“What’s the best way to pitch a brick and mortar pop up shop to hire me to build a better website?”

With brick and mortar shops, you need to try and empathize with what the store owners’ concerns are in Corona times, which you can do by putting themselves in their shoes.

When you start to do this, you can devise questions about the issue that you’ll ask them, listen to them. Ask them about past experiences, what their goals are, etc. once you gather the information, then you’ll be able to suggest a solution for how they can use websites to replenish their business and meet new windows of opportunity. 

“Are you saying that to succeed in the creative industry, it’s super to create a personal brand?”

Creating your own personal brand can help you because it helps differentiate you from everyone else. This is how you win work.

What I like to do is:

  • Use everything in your power and resource to win
  • Let people know who you are. Put it out there (what you believe in)

Solving puzzles you can improve your dexterity and problem solving skills.