This article was originally published on this site

Google’s newest algorithmic update, BERT, helps Google understand natural language better, particularly in conversational search.

BERT (which stands for Bidirectional Encoder Representations from Transformers) will impact around 10% of queries. It will also impact organic rankings and featured snippets. So this is no small change!

But did you know that BERT is not just any algorithmic update, but also a research paper and machine learning natural language processing framework?

In fact, in the year preceding its implementation, BERT has caused a frenetic storm of activity in production search.

Join our next SEJ webinar on Wednesday, November 20 at 2 p.m. ET as Dawn Anderson of Bertey explains exactly what Google’s BERT is all about.

In this presentation, you’ll learn:

  • What BERT really is and how it works.
  • How BERT will impact search.
  • Whether you should try (or can) optimize your content for BERT.



Got questions about Google BERT?

Email angel [at] now with your questions – anything you want to know!

Image Credits

Featured Image: Paulo Bobita