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Google’s newest algorithmic update, BERT, helps Google understand natural language better, particularly in conversational search.

BERT (which stands for Bidirectional Encoder Representations from Transformers) will impact around 10% of queries. It will also impact organic rankings and featured snippets. So this is no small change!

But did you know that BERT is not just any algorithmic update, but also a research paper and machine learning natural language processing framework?

In fact, in the year preceding its implementation, BERT has caused a frenetic storm of activity in production search.

Join our next SEJ webinar on Wednesday, November 20 at 2 p.m. ET as Dawn Anderson of Bertey explains exactly what Google’s BERT is all about.

In this presentation, you’ll learn:

  • What BERT really is and how it works.
  • How BERT will impact search.
  • Whether you should try (or can) optimize your content for BERT.

register

register

Got questions about Google BERT?

Email angel [at] searchenginejournal.com now with your questions – anything you want to know!


Image Credits

Featured Image: Paulo Bobita