Susan Wenograd

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So far Susan Wenograd has created 100 blog entries.

Reddit Announces Inventory Type Options for Advertising via @SusanEDub

Reddit has announced new options for greater advertiser control over where their ads show, in [...]

By |2020-09-24T18:56:41+00:00September 24th, 2020|Blog, Business, News, Reddit, Resources, WordPress|0 Comments

Remarketing vs. Retargeting: Are They The Same Thing? via @SusanEDub

Confused about the difference between remarketing and retargeting? You aren’t alone! These terms are used [...]

By |2020-09-17T12:59:05+00:00September 17th, 2020|Blog, Business, Digital Advertising, News, Resources, WordPress|0 Comments

Google Combines Custom Affinity and Custom Intent Into Custom Audiences via @SusanEDub

Google streamlined its audience options for Display, Discovery, Gmail and YouTube campaigns in an update [...]

By |2020-09-15T21:59:08+00:00September 15th, 2020|Blog, Business, News, Paid Search, Resources, WordPress|0 Comments

4 Essential Tips for Auditing Google Ads Accounts via @SusanEDub

After auditing hundreds of Google Ads accounts over the years, I often see sneaky areas [...]

Google to Pass UK’s Digital Service Tax to Advertisers via @SusanEDub

Following suit with Amazon’s move, advertisers in the UK, Turkey, and Austria are going to [...]

By |2020-09-09T16:59:46+00:00September 9th, 2020|Blog, Business, News, Paid Search, Resources, WordPress|0 Comments

5 Essential ROI Formulas PPC Managers Should Master via @SusanEDub

“Am I profitable?” It’s a question every PPC account manager is asked, but it’s also [...]

By |2020-09-09T14:14:57+00:00September 9th, 2020|Blog, Business, News, Paid Search, Resources, WordPress|0 Comments

Breaking: Microsoft Ads Integrates LinkedIn Ads Targeting via @SusanEDub

Microsoft has announced LinkedIn targeting is now available for search ads. This much-anticipated feature is [...]

By |2020-09-04T13:05:38+00:00September 4th, 2020|Blog, Business, News, Paid Search, Resources, WordPress|0 Comments

Microsoft Ads Rolls Out Redesign of Management Interface via @SusanEDub

After being in open preview for about the last 10 months, Microsoft Ads is rolling [...]

By |2020-09-02T13:07:34+00:00September 2nd, 2020|Blog, Business, News, Paid Search, Resources, WordPress|0 Comments

The Most Common Way PPC Ad Budget Is Wasted via @SusanEDub

As paid search marketers, we have something of a love affair with data. PPC has [...]

Apple’s iOS 14 Poised to Slash Facebook Audience Network via @SusanEDub

The hits just keep on coming for Facebook’s ad ecosystem. The roll-out of CCPA in [...]

By |2020-08-27T13:01:52+00:00August 27th, 2020|Blog, Business, facebook, News, Resources, Social Media, WordPress|0 Comments

Facebook Ads vs. Google Ads: Which Is Better? via @SusanEDub

It’s one of the most common questions businesses ask when expanding their paid media presence.Where [...]

By |2020-08-04T14:58:03+00:00August 4th, 2020|Blog, Business, facebook, News, Paid Search, Resources, WordPress|0 Comments

5 Facebook Advertising Tips for Service Businesses via @SusanEDub

If you’re a service-based business, the right approach to advertising online can feel overwhelming and [...]

By |2020-07-29T12:58:12+00:00July 29th, 2020|Blog, Business, facebook, News, Resources, WordPress|0 Comments
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