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SEO is an important topic, so much so, that we’ve been discussing it for a while now. We won’t go into what SEO means, you can easily learn about it by watching our video or read about Ahrefs, instead, we’ll explain how having reviews will improve your SEO.
Online reviews can be as simple as a bar on your website or a little more complex like the schema markup, which lets search engines retrieve and present more information about your website. Schema displays a rich snippet in the search results, which makes your website look more attractive and lets Google know that your business is customer friendly.