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Coaches are very desirable in the world of business, as one in six entrepreneurs use coaching to improve their performance. However, starting a business is no easy feat, as it requires a lot of time and dedication just to get a business off the ground.

If you’re looking to start a coaching business, you need to decide what kind of coach you want to be and also get the right tools and a good marketing plan. Before you can help anyone, you need to have a strong online presence, which is why your number one priority needs to be to build a good website with the right features.

Knowledge base

When someone visits your website, you need to show them that you possess all the necessary knowledge. Every good coach should prove that they are an expert in their field, and the easiest and most efficient way to do that is to build a knowledge base.

Hand holding books

A knowledge base is a collection of information and answers to questions your website visitors might have. As much as 70% of consumers like to use a company’s website to obtain responses to their problems, so a well-crafted knowledge base can immensely help you.

However, a helpful knowledge base needs to be built with a reliable tool. Some knowledge management systems are better than others, so make sure you do your research before you choose the tool you’re going to use.

Here are some of the benefits a knowledge base has to offer:

  • It allows you to become an authority. As we already mentioned, with a knowledge base, you can prove your expertise and gain authority by showing that you’re trustworthy and know the ins and outs of coaching. Over time, this will also help you build recognition and cause more people to flock to your website.
  • You can proactively solve your customers’ problems. If you truly want to grow your business, you need to anticipate problems your customers could have before they even happen. With a good knowledge base, you can provide enough information and guides that will offer adequate solutions.
  • It can help you reduce phone calls. A majority of people who call businesses on the phone tried to get the answer to their question via their website and failed. But if you organize your knowledge base well and have simple navigation, the number of calls you receive will be significantly smaller.
  • It will make employee training easier. When the time comes to expand your business and hire more team members, you won’t have to spend hours training new employees. All you need to do is set up guides and tutorials that both new and existing employees can access at any time.

Introduction video and bio page

Video is one of the most engaging types of content, and something customers always want to see. As much as 60% of businesses use video as a marketing tool, and you can use this tool to make an introduction your clients will never forget.

Man watching video

Using video content on your website can add a lot of value, especially for visitors who don’t want to read text. All you need to do is create a one to three-minute-long video where you will tell them a little bit about yourself, your business, and what they can expect from your services.

Video is the perfect medium if you want to show your authenticity to potential customers because your body language, tone, and expressions can say much more about you than regular text. But that doesn’t mean you also shouldn’t include a written bio page.

Your bio or About page doesn’t have to be too long; it just has to explain to potential clients why they should hire you. Include the same information as in the introduction video, your professional achievements, goals, as well as success stories from previous clients.

Client-centered services page

While it’s true that you’re selling your services, the services page on your website needs to be client-centered. This isn’t the place where you need to talk about who you are, as your credentials and skills belong in the introduction video and your bio page.

Instead, here you should talk about what you can do for your clients and be as clear as possible about what you can deliver. Don’t just say that you’re an excellent coach, but instead dive deep into how your services are just what anyone needs to reach their goals.

Man smiling at laptop

The copy on your service page needs to be centered on the outcomes your clients can achieve if they choose to work with you.

There’s no need to go into details about every part of your work because clients aren’t interested in how you’re going to get them to their result. They just need to know that you have the ability to help them reach new heights.


If you want to get a high-ranking position on Google and other search engines, you need to realize the importance of SEO for small businesses. And a remarkable content marketing strategy is the first step in getting your website noticed by search engines.

One of the best ways to take your content marketing to the next level is to run a blog. Blogging is affordable and scalable, which makes it the third most common content marketing strategy for businesses.

Woman writing text

With a blog, you can write about topics that interest your audience, execute a brand awareness campaign, and establish your expertise even further. And if you include keywords and links throughout your blog posts and publish new content regularly, more people will find you in their search results.

Clear CTA

This is the main reason why you built your website – to get people to take action and hire you. All of the other elements on your website are there to explain to people why they should use your services, and the call-to-action button should push them into making the action you want them to make.

It’s best to place your CTA in a prominent place where it’s impossible to miss, like on your home page. And it’s important to be very direct about what’s going to happen once a website visitor clicks on that CTA button.

Person using PC mouse

You can use this button to ask people to sign up for your newsletter, allow them to contact you, set up an in-person meeting with them, or lead them to a page with a completely different CTA. Your primary CTA button can be anything you want it to be, and it will depend on your business model.

Additionally, don’t forget to make your CTA as distinctive as possible. It needs to stick out from the rest of the content on the page, and you can do that by using a different color and font on the button as well as an interesting copy.

Final thoughts

In today’s modern world, a business can’t succeed without a website, and there’s no use in denying that fact. But it’s not enough just to have a website, as your online presence needs to set you apart from your competitors instead of just being a simple placeholder.

A good coaching website needs to show and prove your expertise but also focus on the client. And if you follow everything you read about here, that is exactly what you will achieve.

Editorial Staff
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