Thinking about using Twitter in your blog marketing strategy? Have you already given it a try once and failed like so many of us before?
Twitter definitely has a place in the marketing world, especially as it is still one of the top social media platforms despite the likes of TikTok and Snapchat fast catching up.
A fast-paced, constantly moving social media and networking platform, Twitter was launched in July of 2006 by the creator Jack Dorsey, along with Evan Williams, Noah Glass, and Biz Stone.
At one point, during 2010, it was referred to as the “SMS of the Internet”, and from 2012 to 2019, it had managed to accumulate 221 million new users from 100 million to 330 million.
Let’s take a look at the latest Twitter statistics, facts, and trends…
You’ll also find an infographic towards the end of the post.
1 – Twitter averages 330 million active users each month …
… As of the first quarter of 2019, according to Statista. This is actually a slight increase from previous years’ dip; the final quarter of 2018 averaged around 321 million active monthly users, and that was reduced from 326 million at the end of quarter three.
The slight dip that we saw in previous years could have been because of new clamp-downs performed by the social networking platform. Spam accounts were closed, alongside a stricter shut-down of accounts breaking community guidelines.
The fact that Twitter’s monthly users are increasing again just shows that the app is a popular one — and one that you should be paying attention to within your blog marketing strategy.
2 – Twitter is most commonly used by UK males aged 25-34 years.
In comparison, We Are Social showed us that only 9% of all Twitter users are females in the same age range (25-34). In fact, the age range with the most female Twitter users is 18-24 year olds, with 10% of users falling into that category. You should bear in mind that is only marginally behind the 25-34 age range – 9%.
3 – More males use UK Twitter than females.
Keeping with the same study of males versus females on Twitter, the 2019 We Are Social and Hootsuite report also showed that many, many more men were using the social platform than women. Out of a total audience of close to 251 million, fewer than 87 million of them were female, with the other almost 164 million male.
The moral of this story? If you’re trying to attract a male audience or readers aged between 25-34, Twitter is the way forward!
4 – Only 21% of total Twitter users are based in the US.
That amounts to around 30 million people, according to Business of Apps, but the other 115 million are from all around the world. The UK is home to 25% of that 115 million, Japan makes up 32%, and Saudi Arabia 37%. Japan is believe to make up a third of Twitter users.
Twitter is popular around the world, even in places such as China where the social networking platform is banned. Earlier reports suggested that as many ten million accounts could be in China, despite the ban, although other studies have estimated the number to be much lower than that: 3.2 million. Even still, 3.2 million people is a very high number in a country where you’re not even permitted to use the platform at all.
5 – Twitter is banned in more countries than you’d think.
It’s not just China looking at difficulties accessing Twitter; North Korea has a ban on the platform, as well as Iran. Although it is not banned in Turkmenistan, the application is often reported to be not available or completely inaccessible.
(They don’t know what they’re missing out on!)
6 – People remember what they see or read on Twitter 31% more than anywhere else online.
In a blog post, Twitter revealed that its users tend to have a kind-of special relationship with the platform. So much so, in fact, that they actually remember more of the stuff they see or read on Twitter than they do anywhere else online — a whole 31% more!
If you want to get a message across — and remembered — Twitter is definitely the best place to do it.
And that wasn’t the only interesting statistic that the 2018 report unearthed …
7 – Twitter users are 70% more likely to remember an advertisement if an in-stream video has been added.
And the same study showed that purchase intent of those users also increased by 6%.
If you’re trying to get someone to buy something from you, or sign up to something that requires a money amount, using a video to promote is definitely the way forward. That actually brings me nicely to the next point …
8 – Tweets with videos are six times more likely to be retweeted.
According to the Twitter business blog, videos are really worth paying some attention to if you want to grow your account and/or blog/brand. Not only will users remember the tweet more if there’s a video attached (see previous point), they are also six times more likely to retweet it over tweets that just have photos.
Video-attached tweets are also three times more likely to be retweeted than tweets containing gifs.
The moral of this story? It’s time to start creating videos to share on Twitter if you want to make the most of the platform!
9 – We all love the laughing/crying face emoji on Twitter.
The most commonly used emoji on Twitter is the laughing/crying face emoji, closely followed by the red heart emoji, followed in third place by the recycle emoji … according to the 2019 Global Digital Report released by We Are Social and Hootsuite.
Twitter gives you far less space than the likes of Facebook and Instagram when it comes to writing witty and interested captions, and that’s exactly where emojis can come in handy.
Don’t be afraid to use them to make your text shorter, to add tone or expression to a message you’re trying to send, or just to liven things up a bit. Emojis are colourful and eye-catching … and that’s exactly why they work to lure in the interest of social media browsers (and not just for those on Twitter).
And on the subject of things we LOVE on Twitter …
10 – One Direction’ers are the most popular celebrity accounts in the UK.
According to Statista in May of 2019, the most popular and followed top four accounts were – Harry Styles [@Harry_Styles], Louis Tomlinson [@Louis_Tomlinson], Liam Payne [@LiamPayne], and the actual One Direction account [@onedirection]. Zane Malik came in sixth, just under Emma Watson, just in case you were wondering.
11 – Twitter is home to more than 145 million daily users that see ads.
They’re often referred to as “monetisable daily active users”, and they are JUST the users that have the potential to see advertisements on the platform.
According to Twitter’s letter to shareholders, this was a 17% increase from the same third quarter of the previous year — showing a definite increase in the effectiveness and reach of advertisements.
12 – GIFs get you more engagement!
In fact, when Twitter performed an internal study on tweets from 3.7 million users, they saw that ones with GIFs attached got 55% more engagement than those that didn’t.
A GIF is a mini video clip that continuously loops over and over again, and Twitter has a built-in GIF section to make it easier for you to find something that fits with the tone of your tweet.
Simply search for something, such as “funny”, “angry” or “shopping”, and then pick whichever GIF suits the tweet best! You can even create your GIFs from videos of yourself/what you’ve recorded, using external apps and websites/programs.
55% extra engagement for a couple of seconds of extra work? I’d say that was worth it, wouldn’t you?
13 – US Twitter users tend to be more educated and earn higher incomes.
This is according to a Pew Research study into Twitter users and their stories. 59% of all US Twitter users were high school graduates, with 42% of them being educated to a college graduate degree or higher. Only ten percent of US Twitter users had less than high school education.
The correlation between more education and higher incomes seems to come hand-in-hand in most situations, but this is definitely the case on Twitter. Only 30% of US Twitter users earned less than $30,000 per year, with the majority (41%) earning more than $75,000 per year.
14 – We don’t know if you want to know this Twitter statistic, but …
19% of US adults on Twitter follow Donald Trump, according to Pew Research, and almost half of those (54%) follow him in a supporting manner.
This was based on studies that took place right up until the summer of 2019 and at the time of the report was published, Barack Obama’s Twitter account was still followed by more US adults than Trump — 26% of them.
I’m just going to leave that stat where it is and walk away veeeery slowly …
(And while we’re on the topic of politics, 42% of US adults use Twitter to discuss it, even briefly.)
15 – Twitter helps your blog SEO!
Well, we think that’s the case ….
The question was actually answered by Hootsuite during an experiment that they called “Project Elephant” (the elephant in the room) after no one was really quite sure whether or not social media played a part in the ranking of a website/blog.
It turns out, there is a correlation: the more you tweet, share to Facebook, or post to Instagram, the higher your website or blog is likely to rank … but there are many factors that can change the outcome.
It could be seen that more people have the opportunity to click through to your blog/website, or even check you out as a person/brand/account when you have an online presence … or it could be because Google ranks you higher when you’re more active.
Nobody really actually knows the answer, even now, but it is believed that tweeting high-quality content (think quality over quantity because nobody likes spam) can help you to boost the SEO status of your blog.
16 – Twitter is now the home of breaking news.
You may remember the heroic tale of a pilot who managed to crash-land a plane into the Hudson River in New York City; that situation was first revealed to the world by way of a photo that a bystander took and then shared online, to Twitter.
Since then, Twitter has become renowned for being the place to find the latest news, fast, with everyday people – just like you and me – telling the latest happenings in their own, social way. Besides that being the case, it’s been reported that only twelve percent of US adults actually get their news from Twitter, according to Business of Apps.
17 – Over 500 million tweets are published every day.
Although, to be fair, the last official count released by Twitter was back in 2014, so it’s expected to have grown a lot more since then. The platform hasn’t yet thrown the word “billion” into the equation yet, leading us to believe that the number of daily tweets is between 500 million and 1 billion.
Internet Live Stats suggests that 6,000 tweets are sent out into the world each second, which is 350,000 tweets per minute and/or 500 million tweets every day. Right now, at 4:40pm GMT, the ILS website says that 524,680,000 tweets have been sent already today!
Just for some sort of comparison, a decade ago (2009), there were only 2.5 million tweets sent out every day.
18 – Twitter has been into space!
Well, a tweet was published from space, anyway.
On January 22nd, 2010, @Astro_TJ, also known as the astronaut Timothy Creamer, published a tweet that simply said:
“Hello Twitterverse! We r now LIVE tweeting from the International Space Station — the 1st live tweet from Space! 🙂 More soon, send your ?s”
It’s almost comforting to know that the internet is good enough to use Twitter in space when some of us have trouble connecting to our own home broadband networks … (A little bit of sarcasm to lighten up your day!)
19 – Twitter wasn’t always going to be called Twitter.
Back in 2006, when the original social app was first being planned and put together by the now-famous Jack Dorsey, the name was going to be “stat.us”. After signing up to LiveJournal in 2000, Jack had the idea in mind to create something bigger and better — and thus the beginnings of Twitter were born.
In fact, you can still see his original sketch and notes on flickr right here.
20 – Most of Twitter’s traffic comes from a mobile device.
In fact, according to Google, over eighty percent of Twitter users are doing it on-the-move, on a mobile device — and this has been the case since around April 2017.
With Hootsuite and We Are Social reporting that 42% of the entire world’s population now has social media access on a mobile device – 3.3 billion people, almost – it’s definitely time to make sure that your social strategy is tweaked so that it better fits a mobile audience.
It also means that you can get engagement and interaction from users around the clock; no more waiting for home time to dig out the laptop and login!
21 – Twitter’s growth over 2020 and beyond is expected to be slower.
EMarketer predicted that Twitter would only grow in user numbers by 0.3% in 2020, and even less than that for 2021, 2022, and 2023. This means that Twitter is expected to attract slightly fewer than average new users that open the platform on any device regularly (at least one time per month).
Does this mean that you should be paying less attention to it as a form of content or blog marketing?
Just because Twitter is expected to grow at a SLOWER pace than usual, doesn’t mean that it won’t grow at all. And as we already previously discussed, there are still 330 MILLION regular users that are waiting to make use of your great content!
Infographic: 21 Twitter statistics & facts
We’ve wrapped all of these Twitter statistics up into an infographic that you can publish on your blog.
Note: If you’d like to republish this infographic, save the infographic to your computer, upload to your blog and include a credit link back to this post.
With over 330 million active monthly users, Twitter could be an ideal platform to incorporate into your social media strategy.
While growth appears to be slowing, it’s still one of the most popular social networks around.
And, it’s uses go far beyond simply sharing your latest content.
For example, you can use social media listening tools to identify social media selling opportunities. And find opportunities to positively impact public perception of your brand.
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