In this article, we’re sharing the best social proof software tools you need to boost sales and engagement on your website.
Social proof and FOMO (“fear of missing out”) leverage psychology to get your site’s visitors to take action by showing them the actions that other visitors are taking.
Using these powerful marketing techniques is so much easier with the right tools, so we’ve rounded up 17 of best social proof software tools so you can find the right one for your business.
You may be wondering if you really need to use social proof on your site, so let’s take a look at how social proof helps with conversions.
What Is Social Proof and How Does it Help With Conversions?
Social proof is a marketing technique that you can use to ease the minds of potential customers by showing them that others are using and enjoying your products and services.
It’s based on a psychological phenomenon where people do what others do because they see those actions as socially popular and accepted.
Social proof is an incredibly powerful tool because consumers want proof from others like them, not the brands trying to get their money.
In fact, nearly 70% of online consumers will look at product reviews before making a purchase. Product reviews are 12X more trusted than sales copy or product descriptions provided by manufacturers.
Social proof has a close relative called FOMO, or “fear of missing out,” that uses urgency to convince potential customers to buy before they miss out on a cool product.
FOMO works because it plays on human behavior—we’re pretty much wired to feel anxiety about missing out on something that others have or are doing.
Social proof and FOMO are proven to work. Now it’s just a matter of finding the best social proof tool for you.
Best Social Proof Software Tools
In the age of eCommerce, it’s easier than ever to get social proof and FOMO to work for you, especially when you use the right tools. Here are some of the best social proof tools we’ve found to get you the social proof you need to boost sales.
TrustPulse is the most powerful social proof tool for business websites. With it, you can automate social proof by showing real-time customer activity notifications on your website in the form of an eye-catching, unobtrusive popup.
This social proof software helps you add instant credibility to your site by showing verified website actions like:
- Demo registrations
- Signup form submissions
- …and more!
TrustPulse is also great as a FOMO tool. The notifications create a sense of urgency and you can even show off hot products or other actions with a fire notification:
The setup process takes literally 3 minutes flat, and you can boost conversions by as much as 15%.
Plus, TrustPulse works seamlessly with all popular website and email marketing platforms including WordPress, Shopify, WooCommerce, BigCommerce, Mailchimp, AWeber, HubSpot, ActiveCampaign, ClickFunnels, LeadPages, OptinMonster, and hundreds more.
Pricing: Get started FREE for up to 500 sessions/month; paid plans start at $4/month. All plans come with a 14-day risk-free trial period and a 14-day money-back guarantee.
OptinMonster is more than just a tool to create high-converting popup and optin campaigns. It’s also the most powerful lead generation tool—and best WordPress popup plugin—on the marketing.
And, it’s also one of the best social proof tools around.
With OptinMonster, you can create gorgeous popups and optins on any website to turn your visitors into subscribers. By adding social proof to your campaigns, you’ll convert even more!
Here’s an excellent example from our co-founder, Syed Balkhi: “From Zero to 330 Million – How I built one of the most popular YouTube channels in the world!”
If it’s FOMO you’re looking for, OptinMonster has you covered there too. Just add a countdown timer to add urgency and drive even more eCommerce sales.
Pricing: Starts at $9/month (billed annually); Pro plan (recommended) is $29/month. All plans come with a 14-day money-back guarantee and access to OptinMonster University!
WPForms makes it ridiculously easy to ask for customer reviews that you can show on your eCommerce site. And shoppers trust reviews. In fact, shoppers are 92% more likely to trust other shoppers over even the best sales copy.
This social proof tool is the most user-friendly WordPress form builder plugin and lets you create simple to complex forms quickly and easily. You get access to several pre-built form templates (like the Survey Form) that you can use to create incredible forms in moments.
Since WPForms integrates with your email marketing service, you can use your email service to automatically reach out to customers after their purchase and include your form to get feedback. Then, add that feedback to your site as social proof.
Want to do it all from your eCommerce site? You can do that too.
Pricing: Starts at $79/year; Pro plan (recommended) is $399/year. All plans come with a 14-day money-back guarantee.
SocialProve lets you display conversion or visitor notifications on your website in the form of small popups. Getting set up with SocialProve is easy and doesn’t require any coding. Just copy and paste the pixel and you’re done.
You can customize your notifications to match your branding. And, SocialProve offers a few different notification options including live activity, live count, visitor combo, and activity combo.
Pricing: Starts at $359/year. All plans include a 7-day free trial.
5. Thrive Ovation
Thrive Ovation is a WordPress plugin that makes it easy to add testimonials to your eCommerce site. You can use it to add social media and blog comments to your testimonials library.
This social proof tool includes a tagging system so you can easily find the testimonials you want to include. You can also send approval emails from your WordPress dashboard and the testimonial will be held in “awaiting approval” status until it’s approved.
Pricing: Starts at $39 for a single site license and comes with a 30-day money-back guarantee.
Proof has been around for a long time and is trusted by more than 20,000 sites. It includes several different ways to customize your social proof notifications, like how long to show notifications and on which pages they should display, among other options.
This social proof marketing software also lets you customize when to collect data. For instance, you can feature conversions from the past day, past week, or as much as the past 3 months.
Pricing: Starts at $26/month (billed annually), but for access to all of the notification options you’ll need at least the Business plan ($108/month when billed annually).
Proven is an easy-to-use social proof WordPress plugin. It has a simple setup and lets you customize the appearance of your social proof notifications to match your brand.
This social proof tool also lets you create manual entries and customize how and when notifications appear. You can show social proof notifications to visitors to certain pages, only new visitors, only logged-in users, and more.
Pricing: $39 for a single site license; $59 for 5 site licenses; $99 for unlimited site licenses.
Fomo comes with several templates and display rules to get up and running quickly, but you can also create your own. And, according to the team at Fomo, customizations are easy and can be done without any coding.
This social proof tool uses shortcodes, making it very customizable. You can create custom notification messages, filters, and template or page rules.
Pricing: Starts at $39/month for 50,000 notifications per month.
LetConvert shows off recent visitor activity, live visitor count, and Power Trails that show how many conversions have taken place on your site. It’s fully customizable with a variety of fonts, colors, and animations.
This social proof software also has customer cards and lets you follow the buyer’s journey. Once a user signs up, you can track their details and activity across your site.
Pricing: Starts at $5.99 per week (billed monthly) for 10,000 unique visitors/month. To get rid of branding and get access to Power Trails and user reviews, you’ll need at least the Growth Plan ($11.99/week when billed monthly).
Repuso lets you show off testimonials and reviews on your site. It monitors your social media platforms for customer reviews. You can also collect customer reviews through their widgets.
Reviews and testimonials go into your dashboard where you can organize them and choose which to display on your site. There are several ways to display your social proof: floating widgets, review grid, inline reviews, floating badges, and photo review sliders.
Pricing: There’s a limited free plan, but to get access to all the features without branding, you’ll need the Professional Plan for $12/month (when billed annually).
Provely includes 3 different campaign types that let you show real-time activity, rotating activity from a selected period of time, or past activity. It’s easy to set up—you’re up and running with a single line of copy-and-paste code.
Provely lets you customize your popup notifications and also offers several templates. You can also choose a color scheme that complements your brand.
Pricing: Starts at $97/year for a single site.
WPfomify is a WordPress social proof plugin that’s easy to set up and includes powerful integrations that let it work with popular WordPress plugins and email marketing services.
This social proof plugin lets you show off real-time activity, subscriber activity, and client reviews. It’s easy to customize to match your site’s branding and completely responsive.
Pricing: Starts at $99/year for a single site license; $299/year for unlimited sites; $399 for a lifetime license with unlimited sites.
Boast provides everything you need to request, collect, manage, and display testimonials from your customers. You can collect testimonials in a variety of formats—video, text, and audio—and use the embed code to show them off on your site.
Boast has a mobile app (iOS and Android) that makes it easy for you to collect testimonials. You can also email customers from within Boast to request a testimonial, making it a lot easier to track where the testimonials are in the process.
Pricing: Starts at $16/month (billed annually) for up to 10 monthly testimonials and 1 collection form.
ProveSource is easy to set up and shows off verified conversions, activities, and purchases on your site. It’s customizable, letting you set your notification icons, title color, text, links, and more.
ProveSource automatically collects impressions, clicks, hovers, leads, engaged visitors, engagement rates, and more. You can use the analytics in the software and also connect to Google Analytics for even deeper analysis.
Pricing: There’s a free plan that’s really limited. Paid plans start at $16/month (when billed annually).
Yotpo is an eCommerce marketing platform that includes social proof features like reviews and ratings, visual marketing content, and referral programs.
Using Yotpo’s data-driven tools, you can collect site and product reviews, create a Q&A section from real customer questions, display user-generated content, and more.
Pricing: You can create a limited free account, but for a premium plan they require that you sign up for a demo.
Upfunnel lets you add social proof to your site in just about a minute. It offers a few customizable campaign types that you can install on your site without any coding.
If you want to get deeper into the settings, you can set up an automated cycle that uses AI to trigger campaigns.
Pricing: Starts at $490/year for 10,000 unique visitors.
NotificationX is a WordPress FOMO plugin that lets you show real-time sales and engagement notifications. It has a simple interface and is easy to get set up.
NotificationX has 6 different notification types including sales alerts, blog comments, WordPress reviews, WordPress download counts, email subscriptions, and can be used as a notification bar.
Pricing: There’s a limited free plan; paid plans start at $49/month (billed annually). You can also get lifetime licenses starting at $39 for a single site.
What Is the Best Social Proof Software to Boost Sales?
As you can see, there’s no shortage of social proof software tools on the market. As for the best social proof tool, we have to go with TrustPulse.
And, TrustPulse is extremely user-friendly, so you can build high-converting social proof notifications without knowing any code.
Which social proof tool will you choose? Why? Let us know in the comments!
Published by Jacinda Santora
Jacinda Santora is a writer specializing in ecommerce and growth marketing. She prides herself on her ability to make complicated things easier. When she isn’t writing you can find her daydreaming about campervans, drinking coffee, and listening to podcasts.