Do you want to manage your social media marketing strategy with a visual calendar tool, a tool that allows you to see all of the social media content you’ve scheduled for the rest of the month?
Gone are the days of multiple social media calendars, as these social media calendar tools make it possible for you to view all of the content you’ve scheduled for multiple platforms.
This feature is often built into social media scheduling tools, but other tools, like project management apps, offer it as well.
In this post, we’re comparing the best tools to help you manage your social media schedule with visual calendars.
Let’s get started:
The best social media calendar tools compared
- PromoRepublic – Best social media calendar overall. Includes a large library of templates for social media content. Save hours of your time with this tool.
- SocialBee – Best social media scheduler with calendar included. Uses a content queue system so you can keep your posts diverse and recycle them.
- Agorapulse – Best all-in-one social media tool with content calendar. Includes social inbox, social listening, scheduling, reporting, and more.
- ContentCal – Best social media calendar tool for content teams and solo bloggers. Use the calendar to plan your social media content. Includes powerful social scheduling functionality.
- Pallyy – Super affordable social media calendar tool that excels at Instagram marketing. Supports scheduling to Twitter, Facebook, LinkedIn & Google My Business. Includes Canva integration and unlimited team members.
- Iconosquare – Social media tool with scheduling and powerful analytics. Includes social calendar and has a strong focus on visual content sharing, particularly Instagram.
- Sendible – Another all-in-one social media tool. Includes social calendar, social inbox, reporting, and more.
- Missinglettr – Social media calendar tool that can generate social campaigns on autopilot.
- Trello – Build your own social media calendar with this free productivity tool.
- StoryChief – Manage all of your content marketing from a single tool. Social media publishing, blogging, and syndication to platforms like Medium.
- Sprout Social – Best social media calendar tool for enterprise customers.
- Crowdfire – An affordable all-in-one social media tool.
- MeetEdgar – A great all-round social media scheduling tool.
- NapoleonCat – An all-in-one social media tool that is primarily designed for customer service teams. Includes a basic social media calendar for publishing and a great social inbox.
- Buffer – Simplistic social sharing tool. Includes a calendar and limited free plan.
#1 – PromoRepublic
PromoRepublic is a powerful social media calendar tool designed to save you time and effort. Partly thanks to its library of pre-made social posts. This library includes both visuals and written social posts you can edit and publish or use for inspiration.
What makes this a huge time saver is the workflow. Publishing and scheduling content has never been this fast.
The calendar is included in every plan PromoRepublic offers. The platforms its scheduling tool supports are Instagram, Twitter, Facebook, Pinterest, LinkedIn and Google My Business. You can post to multiple platforms automatically from a single draft.
You can schedule your content yourself or have the app’s AI choose a date and time based on your audience’s past engagement habits.
Either way, you’ll be left with a calendar filled with all of the content you’ve scheduled. You can even switch between weekly and monthly views and filter views by social media profile.
Each post may showcase comments left by team members. Colored labels are also available.
There are a few unique features that PromoRepublic has that most other tools on this list don’t have. It has its own graphic editor. It’s like a stripped back version of Canva which is integrated into the tool’s workflow. Then there’s the library of pre-made content that I mentioned earlier. This includes images, GIFs, and written content you can edit on the fly.
Pricing: A limited plan that includes a basic version of the social media calendar and support for three profiles is available for $108/year (advertised as $9/month). Otherwise, plans start at $49/month or $468/year (advertised as $39/month).
#2 – SocialBee
SocialBee is the best social media scheduler in terms of features and includes a basic social calendar.
You get access to a content queue based system that helps you create a diverse posting schedule. Content recycling allows you to make the most of evergreen posts – you only have to share them once. And you can choose to include a few variations for added diversity.
For time-sensitive content, you can set how you want them to be shared and when they should stop sharing.
You can manually add content – individually or in bulk. Alternatively, you can automatically import content from RSS or Zapier. Content curation platforms like Quuu and Pocket are supported as well.
Analytics and reporting is included as well so you can monitor performance and see exactly which posting times work best for your audience.
SocialBee is ideal for teams, freelancers, and agencies too. Workspaces allow you to keep each brand organized. There’s also user roles, internal post comments, and an approval process to keep everyone on the same page.
Pricing: SocialBee has 3 plans: Bootstrap, Accelerate and Pro starting from $19/month. The higher the plan the more users and profiles you can have.
#3 – Agorapulse
Agorapulse is an all-in-one social media management tool used by over 31,000 social media managers. It enables you to manage multiple aspects of your social media marketing strategy.
Of course, this includes a unified social media calendar that showcases all of the posts you’ve scheduled.
The cheapest plan that includes the calendar is the Pro plan. With this plan, up to two users can publish social media posts with as many as 10 profiles for Instagram, Twitter, Facebook, YouTube and LinkedIn.
The scheduling tool enables you to create and optimize posts for different platforms from a single draft. You’ll choose a date and time to publish the post before the tool adds it to your queue.
This queue is what the calendar showcases. Each post (individual posts for platforms, not drafts) has its own card. Cards are arranged based on the dates and times they’re assigned to.
In short, you’re given a snapshot of all of the posts you have scheduled, including comments left by other team members and colored labels assigned by topic.
Agorapulse also enables you to respond to messages, monitor mentions of your brand across multiple platforms and view detailed reports.
Pricing: Agorapulse has a limited free forever plan, but it does not include a unified calendar. You’ll need to subscribe to the Pro plan or higher at $99/month or $948/year (advertised as $79/month).
#4 – ContentCal
ContentCal is a social media management tool built around a social media calendar. Four products make up this app: Publish, Engage, Analyze and IQ. The Publish tool is where you interact with the calendar.
You can post to Instagram, Twitter, Facebook, Pinterest, LinkedIn and Google My Business. You start with a draft and can optimize it for and publish it to as many platforms as you need.
You can even streamline content creation with the snippet tool, your own personal library of commonly used hashtags and URLs. There’s also a Content Hub section designed to store post templates and your own media.
When you schedule your social media content, you can switch between weekly, monthly and list views and can even filter your view. Color tags are also available. Moderators for teams even have the ability to quickly approve or disapprove posts. Anyone on your team can leave comments.
ContentCal also enables you to respond to comments and DMs on social media (Engage) and view analytics (Analyze). The IQ tool is an AI that provides tips and scores for your social media performance on specific channels.
Pricing: Plans start at $37/month or $360/year (advertised as $30/month). This includes one calendar with support for up to five profiles. You can purchase up to 10 additional calendars. Engage & Analyze are optional add-ons.
#5 – Pallyy
Pallyy is a social media scheduling tool mostly optimized for Instagram. In fact, it is the most affordable Instagram marketing toolkit we have tested.
The primary UI of its dashboard centers around its social media calendar. You can schedule posts to Instagram, Twitter, Facebook, LinkedIn and Google My Business.
Each post represents a thumbnail-based card on the calendar. You can switch between different views and filter what you see by profile.
It even has a Canva integration that enables you to get creative from within the Pallyy dashboard. Engagement, collaborative and analytical features are also included.
Pricing: Pricing is based on the number of social groups you need and starts at $15/month for each social group. After 5 groups, a discount is applied that scales making it extremely cheap for agencies. Especially considering unlimited team members are included on each account regardless.
#6 – Iconosquare
Iconosquare is a social media tool that specializes in scheduling, social monitoring (including inbox features) and analytics.
You can use the scheduling tool to post to Instagram, Twitter and Facebook and view reports for all three plus LinkedIn in the analytics section.
As an official Instagram partner, Iconosquare is optimized for publishing visual content, especially images. You’ll see this in the UI design the social media calendar uses. Thumbnails for the images and videos you want to post are used in place of text-based cards.
Weekly and monthly views are available, and you can filter your view by individual profiles. You can even search through Instagram hashtags from the calendar and preview your grid-based Instagram feed.
Pricing: Pricing starts at $59/month or $588/year (advertised as $49/month). This plan supports three social profiles. Additional profiles cost $15/month each.
#7 – Sendible
Sendible is an all-in-one social media management tool and a cheaper alternative to a lot of other tools. It also supports the highest number of platforms, including social media platforms Instagram, Twitter, Facebook, YouTube, Pinterest, LinkedIn and Google My Business.
Like all of the other social media management tools on this list, this app is broken up into several different tools. The social media calendar makes up the majority of the UI for the Publish tool.
You can post to multiple platforms from a single draft and curate content through content suggestions.
The calendar tool itself uses text-based cards for each individual post you create. You can switch between monthly, weekly and daily views and filter your view by profile.
Pricing: Plans start at $29/month or $300/year (advertised as $25/month).
#8 – Missinglettr
Missinglettr is a social media scheduling tool powered partially by automation. It features a social media calendar for you to keep track of everything you and the tool have scheduled.
You can still create your own drafts and post them to Twitter, Facebook and LinkedIn (support for other platforms is on the company’s roadmap). However, this tool truly shines in the automation features built into its application.
For example, the tool can analyze a single blog post or YouTube video and use it to create an entire year’s worth of social media content. It also has a Curate tool where you and other Missinglettr users can share each other’s content on social media.
The calendar itself is simple. It has cards for all of the content you’ve created and different views for the day, week and month. You can even assign tags to organize your content.
Pricing: A limited free forever plan is available. Pricing for premium plans starts at $19/month or $190/year (advertised as $15/month).
#9 – Trello
Trello is a board-based productivity tool, making it unlike all of the other tools on our list. It has numerous integrations and hundreds more when you connect it to tools like Zapier.
Its primary function enables you to turn tasks into cards, then fill that card with specific details related to your task. This includes a due date, allowing you to use Trello’s calendar features.
This is available as a power up. Power ups are additional add-ons you can include on a board. Trello has a Calendar power up you can use to view your cards in weekly or monthly schedules. You can even drag and drop cards to different dates.
You’ll still need to post to every social media profile manually or use a scheduling tool, but tools like Trello are great for advanced strategy planning.
Pricing: Trello has a limited free plan that comes with one power up ber board and up to 10 boards. Premium plans start at $12.50/month per user or $120/year per user (advertised as $10/month).
#10 – StoryChief
StoryChief is a content marketing platform designed to help you publish more than just social media content. It can also publish content to WordPress (self-hosted), Medium and Blogger.
The tool will even grade your content for SEO and readability to help you rank higher.
For social media publishing, you can publish to Instagram, Twitter, Facebook, LinkedIn and Google My Business.
The content calendar enables you to create and connect related pieces of content, such as a blog post for WordPress and social media posts to promote it. Each post on the calendar has its own text-based card.
You can switch between different views and filter them by channel.
StoryChief even integrates with over 1,000 third-party apps, enabling you to sync your schedule with calendars on your Apple device and in Google and Microsoft. You can even connect apps like Unsplash and email marketing platforms.
Pricing: Plans start at $120/month or $1,080/year (advertised as $90/month).
#11 – Sprout Social
Sprout Social is a social media management tool similar to the first few tools on our list. Its platform includes a publishing and scheduling tool with a UI comprised of a social media calendar.
The calendar has different views for the day, week and month, and you can filter your view by profile and other parameters. Each post has its own card that features a thumbnail of the post’s media content and a preview of the text you’ve written for it.
You can also add notes to entire days and assign tags to posts. The calendar even has a snapshot in the form of a graph showcasing the number of posts you’ve published over the last few months.
Pricing: Plans start at $99/month per user or $1,068/year per user (advertised as $89/month).
#12 – Crowdfire
Crowdfire is another all-in-one social media management tool that enables you to keep up with your social media marketing strategy from publishing to monitoring.
The Publish tool enables you to publish to Instagram, Twitter, Facebook, Pinterest and LinkedIn.
You can then use the calendar tool to view posts you’ve scheduled for the week with different views for each profile you have. Each post has a small card featuring a preview of the text you’ve added to your post.
Pricing: Crowdfire has four plans, but only the third tier and higher includes your schedule with a calendar view. This plan costs $49.99/month or $449.76/year (advertised as $37.48/month).
#13 – MeetEdgar
MeetEdgar is a simple scheduling tool for social media. It comes with much fewer features than the other options on this list, so it’s best suited for smaller blogs.
While it may not have engagement features, brand monitoring or detailed analytics, this application excels at automation in publishing. It scans your content in search of quote-worthy bits to share to social media, then creates posts for multiple platforms automatically.
You can also create posts manually. MeetEdgar supports Instagram, Twitter, Facebook, Pinterest and LinkedIn. As you build a library of manually and auto-created posts, the tool will keep your queue filled with variations of evergreen posts so you never run out of content.
You can then view your calendar in the Schedule tab. Each post will have its own card color coded by the category you assign it to. The calendar itself uses a weekly view.
MeetEdgar is best suited for solo bloggers as it doesn’t support multiple users.
Pricing: Plans start at $19/month for up to three social profiles.
#14 – NapoleonCat
NapoleonCat is another all-in-one social media management app that comes with multiple tools. They help you manage your social media inbox, publish content and keep track of your performance across multiple platforms.
The Publish tool allows you to create posts for Instagram, Twitter, Facebook, LinkedIn and Google My Business. You’ll create a single draft, then optimize your post for each platform.
The tool’s social media calendar is simple even if the rest of its social media management platform is quite powerful. It features a snapshot of all of the posts you’ve scheduled, and you can even add colored labels to each post.
However, you can’t switch between different views (monthly is the default) or filter your view by platform.
Pricing: Plans start $27/month or $252/year (advertised as $21/month). This price supports three social profiles and one user. NapoleonCat has customizable plans. Each additional social profile and user you need costs extra.
#15 – Buffer
Buffer is an all-around social media management tool built for solo bloggers and teams alike. It has a publishing tool, an engagement dashboard and analytics.
The publishing tool allows you to post to Instagram, Twitter, Facebook, Pinterest and LinkedIn. You can create posts and optimize them for each platform, though Buffer is most optimized for Instagram scheduling. You can even use it to post Instagram stories and create a grid-based shop view as your bio link.
The social media calendar uses simple text-based cards. You can switch between weekly and monthly views and filter by profile to keep track of your schedule at large.
Pricing: Buffer has a limited free plan, but you’ll need to use the premium version to gain access to the calendar view. This costs $6/month per social profile or $60/year per social profile (advertised as $5/month).
What is the best social media calendar tool for you?
That wraps up our list of the best social media calendar tools for businesses. If you’re overwhelmed, check out this summary of our top three picks:
- PromoRepublic – If your social strategy has a strong visual focus, you should consider this tool. The social calendar and scheduling functionality is excellent and it is extremely affordable for teams. The best part about PromoRepublic is the integrated template library and graphic editor. Creating and scheduling visual content has never been this fast.
- SocialBee – This is the most feature-rich scheduling tool we’ve tested. It is a huge time saver but it saves you time in a different way. The focus here is on getting as much life out of your evergreen posts as possible. The ability to set multiple variations and have your evergreen content re-shared automatically is extremely useful.
- Agorapulse – The best option if you need an all-in-one social media management tool. It includes a social inbox so you’ll never miss another DM or @mention. You also get social listening that enables you to monitor what people are saying about your brand across multiple platforms. Includes many collaborative features for marketing teams and robust reporting/analytics. No Pinterest support, but it does support YouTube. There’s also a free plan.
Ultimately, you can’t go wrong with any tool on this list. What matters is which tool aligns with your needs. The good news is that each tool on this list either has a free trial or a free version so you can be 100% sure they are the right one for you.
Once you’ve decided on the calendar tool perfect for you, then you’ll need to create a social media calendar template where you’ll put together a posting schedule for the accounts you manage. If you’re unsure on the best times to publish on social media, check out our guide.
Having a solid social media strategy in place will lead to more likes, shares and comments on your social posts, and make it look as though you have a team of social media marketers behind you.
Using a social media calendar tool will save you time and energy. So stop managing multiple social media calendars and try out a unified social media calendar tool today!
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