Ecommerce websites are proving to be what modern shopping is truly made of. Having an online store can be a lucrative proposition, but you must anticipate what the consumer is looking for. The benefit of emerging marketplaces enables retailers to connect with a global audience. Consider the dynamic that now exists between user and customer experiences. The way a site loads, the way it looks and works are important.
The website to build your online store on must, at least, have a source of traffic and a strong SEO rank. Your challenge, if you do this without help, is accessing the people who can buy your goods. Bypass this obstacle by working with one of the sites listed below. Your consumers can buy your products or compare you to millions of options around the world.
Digital cross-promotion even gets your product to the buyers who weren’t looking for you. Small businesses choose to work with digital marketplaces because they’ll organize a shipping method without any cost to you. Still, not every platform was created equal. Factor in your product category, for some sites, do better with certain listings than other places can do. Stay committed to your product until you find an ideal fit.
Customization is the core benefit for retailers that use BigCommerce. The site’s operating software is continually upgraded, and there’s an endless list of templates to start with. These formats are ideal if you don’t want to write your own CSS and HTML code. The site’s detailed features are suitable for small or large businesses. BigCommerce is a choice for retailers who want a boost in SEO without having to worry about it.
What Bonanza offers is simplicity—with the aim of eliminating a great deal of manual labor. This is an opportunity to build your store without paying fees until you make real money. There are no monthly contracts. The features of the site, which cover mobile responsiveness, custom domains and inventory management, are designed to keep you focused on improving your product. Your store is granted social integration for greater exposure.
There are over 35 categories to qualify with when optimizing an online store with Walmart. Gourmet food is even sold in this marketplace; your consumers will benefit from free deliveries—if they spend $35 or more in a single order. The site’s “Buy Online Pickup In-Store” could boost your sales. Just consider if your prospects are already using the mega-retailer in person. Walmart’s online-store integration is ideal if you’re targeting millennials.
Most of the site’s features are derived from recent studies based on this demographic.
The exact science that you develop for retailing is your central concern when choosing an ecommerce marketplace. CaféPress is concerned with getting exposure for retailers like you that have artistic wares to sell. You’ll find a suitable opportunity if you can produce appealing design art for mugs, shirts, sweaters or purses. The site gives its retailers “performance bonuses” whenever they sell over $100 worth of goods per month.
Retailers build a successful brand on Alibaba by remaining active with the site’s community. Your profile must be complete, which includes your location, target market, company size and product category. Alibaba has an active community of buyers who leave reviews and recommendations on the site’s sellers. Making the most of this website is about staying engaged and growing a positive relationship with the buying community.
Esty built its reputation by providing its SEO to craftspersons. These are people who’re gifted with their hands. What the site displays are creative goods. Some of the categories are vintage collectibles, furniture, art, tools, and fashion. The site hosts over 1.5 million retailers that you can embrace and learn from. Very little is required to get a storefront started. Accounts are optimized by Google Analytics to keep you updated on your SEO.
This is a niche retailer that looks for new, cutting-edge technology. Your business would be ideal for NewEgg if computers, tablets, video games and accessories are your core products. Your clientele is uniquely “tech-savvy” here, so consider what’s missing from modern tech, and try to present it. However, you do have to provide your own shipping, manage customer service, uphold a 30-day return mandate and pay a 15-percent transaction fee.
Taobao started as a Chinese marketplace for the digital C2C industry. Customer-to-customer businesses are those that give the consumer the necessary tools to buy and sell among themselves. Craigslist is the most widely known C2C listing in the United States. Taobao differs in that you can create your own storefront. Your listing will operate on an auction-style-sales method or, if you choose, one with fixed prices.
The Taobao marketplace is an effective place for retailers looking to sell American goods to an Asian market.
In an effort to expand what it offers through its own online brand, Target has opened its business to retailers: people who believe that they have products that can’t be found elsewhere. The product categories of Target + are broad so that you can use Target’s brand identity to drive more traffic to your own business. Your retail offering is literarily placed on Target + as if common goods sold from the actual megastore.
If you think that getting more exposure among less competition is ideal, then consider Wayfair. The site uses a list of automated services that rely on effective plugins to improve the online retail experience. These integrations can synchronize your inventory, detect low stock levels, send emails and monetize products for an ideal listing.
Overstock works with a Dutch auction in place. This form of retail sets relatively high prices and then lowers them to immediately meet consumer demands. It’s an ideal system to use if you believe that your products are in high demand but can sell better when the consumer has a chance to negotiate on price.
A traditional auction is more costly as the price starts low and then rises.
You’ll need a consistent flow of products to get the most from buyers on eBay. Your inventory options, unlike other marketplaces, are used, lightly used and vintage goods. Consider eBay as similar to a digital garage sale, so whatever you can get rid of is a start. Coins, art and Beanie Babies might be old or used, but they’ll fetch great deals as collectibles. Consider eBay if you can sell new products at a discounted rate or if you’re a leading niche collector.
Consumer experience is what drives Amazon’s marketplace. Consider this platform if you’re determined to offer great CX as a means of branding your product. There are two advantages with Amazon; you benefit from the site’s high rank on Google. You also, as long as you’ve shipped your goods to its warehouses, won’t have to worry about deliveries. You’re likely to do well here when your product is unique and difficult to find elsewhere.
You can also do well by selling refurbished and niche products.
Jet’s listing is so diverse that you can sell groceries online. The site only works if you can manage to offer the lowest prices for the categories of goods you sell. This doesn’t mean that you have to settle for breaking even or less. Consider a retail strategy based on a list of products that you have little to no cost to obtain. The consumer on Jet is looking for a great bargain, and you can generate sales by appealing to this specific intent.
What makes Flipkart unique is its tiering system.
Each tier comes with benefits to enjoy regarding access to the site. Bronze, Silver and Gold levels are each granted for a 90-day period and require performance standards to reach and maintain. You can sell your products in the same manner as other online marketplaces, but your strategy should be to perform well—as a contributing retailer. The site is growing and high-rated accounts can reap more benefits as the Flipkart brand expands.
The world of online commerce can be rewarding, but invest some time into developing your brand. Digital marketplaces are great at bringing in the buyers, so show your best products.