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With a blog to grow or a product to start selling, what’s the best way to get it in front of the people who really matter?
Social Media might be your first instinct, what with the power of virality. But going viral is unreliable and very few people actually achieve it.
But email is where the big business is at. Whether you already have a list of subscribers or are starting to grow one, sending an email is one of the best ways to get eyeballs on your offering.
Every email opened is a potential lead. So how do you choose the right email marketing service to grow your list and nurture those connections with your audience?
Here are 10 of the best email marketing services from some of the oldest to the newest kids on the block.
The 10 best email marketing services
1. ActiveCampaign – Industry-leading marketing automation

ActiveCampaign provides all the tools you need to make important connections with your visitors and grow your business, which is why it takes the number 1 spot on this list.
It’s an all-in-one tool that combines multiple features to help you send fewer emails, get better results and streamline your whole marketing process.
With the inclusion of machine learning, you can make use of predictive sending and decide on the deals to devote more time to with customer win probability.
With so many features available it can be complicated to get started. But ActiveCampaign has a wealth of guides to help you get the most out of it.
Some of the best features include:

  • Personalised and responsive email marketing with subscription forms
  • Split testing for subject lines, email content, form information and calls to action
  • Dynamic content to service different messaging based on user information
  • Marketing automation through triggers and automated follow-ups
  • Automation maps for a visual overview of connections
  • Organized customer data and sales automation
  • On-site messaging to respond to customer behaviour
  • Gmail extension to see your contacts anywhere on the internet

How much does it cost?
The pricing options are varied based on the number of contacts on your list up to 100,000 with 4 different price tiers.
To keep things simple, let’s look at the base prices for up to 500 contacts on each of the tiers.

  • Lite – $9 per month with limited features
  • Plus – $49 per month including everything from lite with extras like deep data integrations, SMS marketing and up 25 users
  • Professional – $129 per month with everything from plus, along with predictive sending, site messaging, up to 50 users and more
  • Enterprise – $229 per month including everything from Pro, plus customer reporting, in-depth onboarding, free social data and unlimited users

Start Your 14-Day Free Trial With ActiveCampaign
2. GetResponse – Marketing software for small businesses

GetResponse is a solid email marketing platform that covers a lot of ground to fully address your needs. Designed as an all-in-one marketing solution to help you expand your business and succeed in your online marketing efforts.
The comprehensive suite of email marketing and campaign management tools can help you grow your sales and maximize your return on investment through the use of over 50 powerful features.
Some of the best ones include:

  • Creating professional email campaigns with beautifully designed templates, autoresponders and RSS to email
  • Marketing automation with scalable workflows, web event tracking and automation segmentation
  • Building stunning landing pages with top-notch templates and a mobile workplace for responsivity
  • A complete Webinar marketing solution to nurture your leads
  • A ready-made and unique step-by-step auto funnel with pre-designed scenarios

How much does it cost?
There are 4 pricing tiers with GetResponse based on the size of your list. For list sizes with up to 1000 contacts the prices are:

  • Basic£11 per month which includes email marketing and landing pages with unlimited sends and visitors, 150 integrations and support.
  • Essential£37 per month including everything in basic with autofunnel, webinars of 100 attendees, forms and surveys, automation, eCommerce tools, templates, tracking, team management, CRM, 150 integrations and support
  • Professional£75 per month including all of the above and enterprise features and extra automation tools
  • Enterprise£1,199 per month with the full range of features

Start Your 30-Day Free Trial With GetResponse
3. ConvertKit – Email marketing for online creators

ConvertKit is one of the best email marketing tools for bloggers and creatives. Built for Creators by Creators their aim is to simplify the email marketing process to turn casual websites visitors into subscribers and ultimately earn you more income.
They do this with a simple yet effective interface, great integrations with popular services and excellent automation features. What’s more, it’s amazing for delivering content upgrades to your readers.
The stand out features are:

  • Attractive and customisable opt-in forms with opt-in data and conversion tracking
  • Create personalized automated emails with the drag and drop sequence builder using if this/then that automation rules
  • Organize subscribers with tags and segments and broadcasts for time-sensitive content
  • Over 90 service integrations

How much does it cost?
ConvertKit has simple pricing options which are:

  • $29 per month for 0 – 1k subscribers with all features excluding Free concierge migration
  • $48 per month for 1 – 3k subscribers with the same features as above
  • $79 per month for 3 – 5k subscribers with exactly the same features as the lower price options
  • Contact for a quote. Bigger Lists have access to all features including migration services.

Start Your 14-Day Free Trial With ConvertKit
4. Drip – Marketing automation for eCommerce

Drip is an eCommerce CRM that does much more than simple email marketing.
Geared towards eCommerce sites it helps you close the often frustrating gap between what your customers really want and what eCommerce delivers.
The deep personalization features will ultimately build you a more human experience that everyone appreciates.
The following features help it stand out from the crowd:

  • Learn more about your customers through stored customer data and information collected from your marketing channels all in one hub
  • Personalize customer experience with segmentation, behaviour-based automation and dynamic content
  • Engage with your customers through intuitive workflows, a visual email builder, targeted ads across Facebook and Instagram, alongside third-party integrations

How much does it cost?
Pricing is in three Tiers for Drip:

  • Basic – $49 per month for up to 2,500 active people
  • Pro – $1122 per month for up to 5,000 active people
  • Enterprise – Varies for over 5,001 active people.

Contact sales for an Enterprise quote.
Get Drip
5. Mailerlite – Advanced email marketing made simple

While Mailerlite may seem to be one of the simplest offerings on this list, it’s one of the most affordable options with a great variety of features hidden within.
Mailerlite does away with the bells and whistles that other email marketing services pile on, stripping things down to the bare essentials, which offers a streamlined user experience.
This simplified service provides some of the latest email marketing features designed to build strong relationships and grow your subscriber base including:

  • Drag and drop editor to build amazing campaigns which include rich text, an HTML editor, newsletter templates and eCommerce campaigns
  • Landing page, pop-ups and embedded forms to grow your list easily
  • Campaign personalization through email automation, interest groups, segmentation and promotion pop-ups
  • Optimize campaigns with A/B split testing, auto resend, delivery by time zone and RSS
  • Track your results with smart reports, surveys and click maps

How much does it cost?
The pricing for Mailerlite includes all features with unlimited emails, however the free for life plan allows only 12,000 emails per month and limited features for a list of 1-1,000 subscribers.
The other plans are:

  • $10 per month – 1 – 1,000 contacts
  • $15 per month – 1,001 – 2,500 contacts
  • $30 per month – 2,501 – 5,000 contacts
  • $50 per month – 5,001 – 10,000 contacts

Get Mailerlite
6. SendinBlue – Marketing campaigns made easy

SendinBlue is a valuable email marketing solution for people on a low budget because it comes with a free plan from the outset.
Built with the aim of sending transactional emails, SendinBlue has now grown to include the unique power of not only email but also SMS campaigns into a single platform.
The entire platform is GDPR compliant, saving you from the confusion of navigating a confusing area of the law.
The best features include:

  • Sleek email designs with a drag and drop builder, segmentation and A/B testing
  • SMS marketing to communicate time-sensitive messages
  • Site chat to answer customer questions while they’re browsing
  • Marketing automation with workflow examples
  • Convert more with a CRM to keep track of relationships, landing pages, signup forms and Facebook ads
  • Improve your marketing efforts with reporting, heat maps and real-time statistics
  • Integration through the use of plugins and APIs

How much does it cost?
The four main price plans are:

  • Free – €0 per month with 300 emails a day, unlimited contacts, email campaigns, transactional emails and CRM
  • Lite – €19 per month with 40,000 emails per month with all free features, unlimited contact and no daily send limit
  • Essential – €29 per month with 60,000 emails per month and includes all Lite features, removes SendInBlue logo from emails and advanced statistics
  • Premium – €49 – per month with 120,000 emails per month including all Essential features, Facebook ads, machine learning powered send time optimization, landing pages, marketing automation, chat, 10 user accounts

There is also an Enterprise version for marketers with advanced needs. Contact them for a quote.
Get SendinBlue
7. AWeber – Email marketing to accelerate your growth

AWeber is a long-standing email marketing service that everyone has likely heard about at one time or another.
Although it’s still a popular and relied upon service, it comes in at the bottom of this list because it lacks the advanced automation features that other services on this list include straight from the box.
That being said, this service still functions as a solid platform for standard email marketing needs.
Before we dig into the features AWeber has to offer,  it should be noted that they have a 30-day free trial for anyone wanting to give them a try before committing real money.
So on to those features.
What stands out for AWeber is:

  • Split testing for subject lines, send times and email content
  • Tagging to trigger automated email campaigns
  • Over 700 mobile responsive email templates
  • Marketing automation through user actions like opens and click-throughs
  • Mobile responsive sign-up forms
  • Autoresponder follow-ups to send a sequence emails delivered automatically
  • Integrations with popular tools and third-party API

How much does it cost?
With AWeber, you get access to all of their features from the moment you sign up. The prices are based on the number of subscribers on your list.
Price plans look like this:

  • $19 per month – 0-500 subscribers
  • $29 per month – 501 – 2,500 subscribers
  • $49 per month – 2,501 – 5,000 subscribers
  • $69 per month – 5,001 – 10,000 subscribers
  • $149 per month – 10,001 – 25,000 subscribers

For subscribers over 25,000 get in touch for a personalised quote.
Start Your 30-Day Free Trial With AWeber
8. SendX – Feature-rich affordable email marketing software

SendX is a relative newcomer to the market, but that doesn’t mean it doesn’t come with a great feature set and competitive pricing options.
Billed as an intuitive, feature-rich and affordable service, it can help you send unlimited emails, build your email list and automate advanced email sequences to drive forward your email marketing process.
Over 3000 companies trust SendX worldwide, including the popular messaging app Kik.
Some of the best features include:

  • Unlimited email sends. You’re only charged for the number of subscribers
  • Optimize email campaigns based on over 30 parameters including open behaviour, timezone, domain name, ISP and more
  • 24×7 customer support including chat-based support
  • Click heatmap for email campaigns
  • Over 500,00 free stock photos to use in your campaigns
  • Over 50 free premium email templates

How much does it cost?
Pricing is based on your subscriber account and includes all features, however, only Enterprise plans have access to advances customer support.
Here is a sample:

  • $9.99 per month – 1,000 subscribers
  • $19.99 per month – 2,500 subscribers
  • $39.99 per month – 5,000 subscribers
  • $59.99 per month – 10,000 subscribers
  • $79.99 per month – 15,000 subscribers
  • $199.99 per month – 20,000 subscribers

Start Your 14-Day Free Trial With SendX
9. Constant Contact – Reach more and sell more with powerful email tools

Constant Contact is a good choice for small businesses looking to grow their list and increase revenue.
It’s a straight-forward email marketing service with great deliverability and you can test out their features with a 60-day free trial before making any purchasing decisions. With many integrations and customization options, you’d think it would be difficult to navigate.
But Constant Contact keeps things user-friendly and simple, all while offering powerful features.
Some of those features include:

  • Drag and drop editors to customize or build your own templates with ease
  • Upload your contacts from Salesforce, Outlook and more to manage them in one place
  • Capture leads on your website, facebook, mobile and in person with list-building tools
  • Real-time tracking tools to report on opens, clicks, shares and more
  • Instant feedback with online survey tools
  • Social marketing tools to bring more customers to your business
  • Tools to accept online donations

How much does it cost?
Prices are based on your list size on either the Email or Email Plus Plan. The Email plan includes man of the basic features however excludes more powerful ones like RSVP, subject line A/B testing, surveys, donations and dynamic content. Yet the Email Plus Plan has full features and functionality.
The prices start at:
Email – $20 per month for up to 500 contacts
Email Plus – $45 per month for up to 500 contacts
Start Your 60-Day Free Trial With Constant Contact
10. iContact – Affordable email marketing solutions

iContact is a simple and straightforward email marketing service that enables you to create, send and track professional email campaigns all in one place.
Although it’s been around for a while, it is still a solid service with a great feature set catering to nearly all of your needs.
What sets this solution apart from some of the others are the personal advisers on their premier service who can help you create your own marketing plan. This is something I’m sure many of us could use from time-time.
More stand out features include:

  • A drag and drop email editor for building effortlessly good-looking emails
  • Responsive layouts that look great on mobile devices
  • Automation to save you time in your busy schedule
  • A/B split testing to get you the perfect subject lines
  • Segmentation to target the right customers
  • In-depth performance and analytics reports
  • Multi-user access to get your whole team on board
  • API integration and Salesforce compatibility

How much does it cost?
iContact has pricing based on the number of subscribers on your list from 500 to 5 million contacts, including all features. Although if you wish to integrate with Salesforce, those plans start at $99 per month.
The lower end of the pricing scale look like this:

  • $14 per month – 500 subscribers
  • $32 per month – 1,000 subscribers
  • $52 per month – 26,00 subscribers
  • $79 per month – 5,000 subscribers
  • $117 per month – 10,100 subscribers
  • $149 per month – 15,100 subscribers
  • $239 per month – 25,200 subscribers

Start Your 30-Day Free Trial With iContact
What is the best email marketing service?
It’s not easy choosing the right email marketing service to grow your list and turn your readers into paying customers.
There are so many companies promising the world but the 10 services we’ve covered today are the best of them all with some of the latest and greatest features available.
If you want an all-in-one service with the best all-around features, choose ActiveCampaign.
For a solid platform with a unique Auto Funnel builder to nurture your sales funnel, you might consider GetResponse.
Bloggers can spearhead their list with ConvertKit’s powerful yet simple features for creative individuals.
And for those in eCommerce who want a comprehensive email solution geared towards their industry, Drip is the one to try.
Ultimately, the decision is up to you, based on your budget and your personal needs, but I’m convinced there’s at least one solution here that is the perfect option for you.

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